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- Tasks: Lead strategic paid social campaigns across platforms like Meta, TikTok, and Pinterest.
- Company: Join a dynamic team at Embryo, a leader in digital marketing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on client success while shaping innovative marketing strategies.
- Qualifications: Extensive experience in paid social management and strong analytical skills.
- Other info: Be part of a collaborative environment that values creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
As a Senior Paid Social Manager, you’ll lead the strategic direction and delivery of some of our largest and most complex paid social accounts. You’ll operate as a senior, trusted advisor to clients, owning performance, shaping strategy and setting the standard for excellence across Paid Social.
Key responsibilities
- Own end-to-end paid social strategy across Meta, TikTok, Pinterest and more, with clear accountability for performance against KPIs including ROAS, MER, CPA and COS.
- Act as the senior point of contact for key clients, confidently leading strategic conversations, performance reviews and long term planning.
- Set strategic direction through deep audience insight, competitor analysis and platform expertise, ensuring campaigns are innovative, effective and scalable.
- Partner with the Head of Paid Media to shape and grow our ecommerce offering – introducing new tools, processes and features to improve performance, feed management and ecommerce tracking, while supporting new business growth.
- Work cross functionally to deliver integrated, multi-channel campaigns, influencing wider strategy beyond Paid Social.
- Take commercial ownership of ecommerce and lead gen accounts, ensuring profitability, identifying efficiencies and balancing performance with delivery.
- Lead, mentor and develop the Paid Social team, raising capability, setting best practice and driving consistent delivery standards across the team.
- Proactively identify growth opportunities, test new platform features and emerging trends and explore the use of AI-driven insights to improve performance.
Skills and experience
- A highly experienced Senior Paid Social Manager or Paid Social Lead, comfortable operating at a strategic and commercial level.
- Deep platform knowledge across Meta, TikTok and Pinterest (LinkedIn a bonus).
- Strong analytical capability, using multiple data sources to shape strategy and decision making.
- Confident, credible client facing communicator with the ability to influence senior stakeholders.
- Commercially minded, organised and proactive, with a strong sense of ownership and accountability.
If you’re passionate about Paid Social, enjoy leading from the front and want to make a measurable impact on clients, team and commercial performance, we’d love to hear from you.
Senior/Lead Paid Social Manager | Embryo in Manchester employer: Embryo
Contact Detail:
Embryo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior/Lead Paid Social Manager | Embryo in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. We want to see you shine as a strategic thinker, so come armed with insights and ideas that show you’re ready to lead!
✨Tip Number 3
Practice your pitch! You’ll need to confidently communicate your experience and how it aligns with the role. We suggest rehearsing with a friend or in front of a mirror to nail that delivery.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm and keeps you top of mind for the hiring team. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior/Lead Paid Social Manager | Embryo in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Paid Social Manager role. Highlight your experience with Meta, TikTok, and Pinterest, and show how you've driven performance against KPIs in previous roles.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to shape strategy and lead conversations. Use specific examples of how you've influenced client outcomes and improved campaign performance through innovative approaches.
Highlight Your Leadership Skills: Since this role involves mentoring and developing a team, be sure to mention any leadership experiences you have. Talk about how you've raised capability and set best practices in your previous positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Don’t miss out on this opportunity!
How to prepare for a job interview at Embryo
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest features and trends on Meta, TikTok, and Pinterest. Prepare to discuss how you’ve used these platforms strategically in past campaigns, and be ready to share insights on how they can drive performance against KPIs like ROAS and CPA.
✨Showcase Your Analytical Skills
Be prepared to demonstrate your analytical capabilities. Bring examples of how you’ve used data to shape strategies and make decisions. Discuss specific metrics you’ve tracked and how they influenced your approach to campaign management.
✨Client Communication is Key
As a senior point of contact, your ability to communicate confidently with clients is crucial. Practice articulating your thoughts clearly and concisely. Think about how you would lead strategic conversations and performance reviews, and be ready to role-play some scenarios.
✨Demonstrate Leadership and Mentorship
Highlight your experience in leading and developing teams. Share specific examples of how you’ve raised capability within your team and set best practices. Be ready to discuss your leadership style and how you motivate others to achieve excellence in Paid Social.
