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- Tasks: Lead innovative paid social strategies across platforms like Meta, TikTok, and Pinterest.
- Company: Dynamic agency focused on eCommerce growth and cutting-edge marketing solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact by driving performance and leading a talented team in a fast-paced environment.
- Qualifications: Extensive experience in paid social management and strong analytical skills.
- Other info: Join a collaborative team that values creativity and innovation in digital marketing.
The predicted salary is between 43200 - 72000 £ per year.
What you’ll do:
- Own end-to-end paid social strategy across Meta, TikTok, Pinterest and more, with clear accountability for performance against KPIs including ROAS, MER, CPA and COS.
- Act as the senior point of contact for key clients, confidently leading strategic conversations, performance reviews and long term planning.
- Set strategic direction through deep audience insight, competitor analysis and platform expertise, ensuring campaigns are innovative, effective and scalable.
- Partner with the Head of Paid Media to shape and grow our ecommerce offering - introducing new tools, processes and features to improve performance, feed management and ecommerce tracking, while supporting new business growth.
- Work cross functionally to deliver integrated, multi-channel campaigns, influencing wider strategy beyond Paid Social.
- Take commercial ownership of ecommerce and lead gen accounts, ensuring profitability, identifying efficiencies and balancing performance with delivery.
- Lead, mentor and develop the Paid Social team, raising capability, setting best practice and driving consistent delivery standards across the team.
- Proactively identify growth opportunities, test new platform features and emerging trends and explore the use of AI-driven insights to improve performance.
What we’re looking for:
- A highly experienced Senior Paid Social Manager or Paid Social Lead, comfortable operating at a strategic and commercial level.
- Deep platform knowledge across Meta, TikTok and Pinterest (LinkedIn a bonus).
- Strong analytical capability, using multiple data sources to shape strategy and decision making.
- Confident, credible client facing communicator with the ability to influence senior stakeholders.
- Commercially minded, organised and proactive, with a strong sense of ownership and accountability.
If you’re passionate about Paid Social, enjoy leading from the front and want to make a measurable impact on clients, team and commercial performance, we’d love to hear from you.
Senior/Lead Paid Social Manager in Manchester employer: Embryo
Contact Detail:
Embryo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior/Lead Paid Social Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on a job that’s perfect for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid social. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Be ready to discuss how you can drive performance against KPIs like ROAS and CPA, showing you’re the right fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing passionate candidates who are eager to make an impact in the paid social space. Your next big opportunity could be just a click away!
We think you need these skills to ace Senior/Lead Paid Social Manager in Manchester
Some tips for your application 🫡
Show Off Your Strategy Skills: When writing your application, make sure to highlight your experience with end-to-end paid social strategy. We want to see how you've tackled KPIs like ROAS and CPA in your previous roles, so don’t hold back!
Be Client-Focused: Since you'll be the senior point of contact for key clients, it’s crucial to demonstrate your client management skills. Share examples of how you've led strategic conversations and performance reviews to show us you can confidently handle client relationships.
Data-Driven Decision Making: We love a numbers person! Make sure to include any analytical tools or methods you've used to shape your strategies. Show us how you've leveraged data to drive performance and identify growth opportunities in your past roles.
Team Leadership Experience: If you've led or mentored a team before, let us know! We’re looking for someone who can raise capability and set best practices. Share your experiences in developing team members and driving consistent delivery standards.
How to prepare for a job interview at Embryo
✨Know Your Platforms Inside Out
Make sure you brush up on the latest features and trends across Meta, TikTok, and Pinterest. Be ready to discuss how you've used these platforms strategically in past campaigns, and think of specific examples where your decisions led to improved KPIs like ROAS or CPA.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities by discussing how you've used data to shape your strategies. Bring examples of how you've interpreted multiple data sources to make informed decisions, and be ready to explain the impact of those decisions on campaign performance.
✨Be Client-Focused
Since you'll be acting as the senior point of contact for key clients, practice articulating how you build relationships and lead strategic conversations. Think of instances where you've influenced stakeholders and how you’ve handled performance reviews to ensure client satisfaction.
✨Lead with Confidence
As a potential leader of the Paid Social team, be prepared to discuss your leadership style and how you mentor others. Share examples of how you've raised capability within your team and set best practices, ensuring consistent delivery standards across projects.
