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- Tasks: Manage PR campaigns, spot trends, and generate media coverage.
- Company: Join Embryo, a dynamic agency at the forefront of digital PR.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Why this job: Shape narratives and make an impact in the fast-paced world of digital media.
- Qualifications: 2-3 years in Digital PR with strong writing and outreach skills.
- Other info: Collaborative team culture with exciting projects across multiple clients.
The predicted salary is between 36000 - 60000 £ per year.
As a Digital PR Manager, you’ll be central to several PR accounts, managing day to day campaign delivery, outreach and reactive activity. This is a hands on role focused on spotting trends, shaping angles, generating coverage and creating ideas that earn attention across national, lifestyle and digital media.
You’ll work closely with the Digital PR and Organic Search teams, contributing to strategy while remaining closely involved in ideation, storytelling and earned media planning.
Key responsibilities:- Monitor the news agenda and wider culture to identify proactive and reactive opportunities.
- Track emerging trends across social platforms and search to inform PR ideas and angles.
- Lead outreach from concept to delivery, securing coverage, brand mentions and authoritative links.
- Build and maintain tailored media lists across national, lifestyle, regional and digital-first press.
- Draft press releases, expert commentary, quotes and media ready copy.
- Deliver campaigns to a consistent, high standard across multiple clients.
- Work closely with SEO and Content teams to align Digital PR activity with Organic visibility and authority.
- Maintain accurate delivery documentation, including coverage tracking and KPIs.
- 2-3+ years’ experience in Digital PR, PR or communications (agency experience preferred).
- Proven experience securing coverage across national, lifestyle or digital media.
- Strong writing skills with the ability to identify angles and pitch journalists effectively.
- A solid understanding of how Digital PR supports Organic visibility and authoritative links.
- Highly organised, proactive and confident working at pace across multiple accounts.
Digital PR Manager | Embryo in Manchester employer: Embryo
Contact Detail:
Embryo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Manager | Embryo in Manchester
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend relevant events. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR campaigns and writing samples. This will give potential employers a taste of what you can bring to the table, especially in a hands-on role like Digital PR Manager.
✨Tip Number 3
Stay updated on trends! Follow industry news and social media trends to spot opportunities for your outreach. Being proactive in identifying angles can set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team!
We think you need these skills to ace Digital PR Manager | Embryo in Manchester
Some tips for your application 🫡
Show Off Your Writing Skills: Since strong writing is key for the Digital PR Manager role, make sure your application showcases your best work. Whether it’s a cover letter or CV, use clear, engaging language that reflects your ability to pitch ideas and tell stories.
Tailor Your Application: Don’t just send a generic application! We want to see how your experience aligns with the job description. Highlight your relevant skills and experiences in Digital PR, especially those that demonstrate your ability to secure media coverage.
Be Trend-Savvy: Show us you’re on the pulse of current trends! In your application, mention any recent campaigns or trends you’ve spotted that could relate to our work. This will demonstrate your proactive approach and understanding of the industry.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Embryo
✨Know Your Trends
As a Digital PR Manager, being in tune with current trends is crucial. Before the interview, spend some time researching recent news stories and social media trends relevant to the industry. This will not only show your passion but also help you discuss how you can leverage these trends for effective PR campaigns.
✨Showcase Your Writing Skills
Since strong writing skills are essential for this role, prepare to share examples of your work. Bring along press releases or pitches you've crafted that secured coverage. Be ready to discuss your thought process behind these pieces and how they contributed to successful campaigns.
✨Demonstrate Your Organisational Skills
This role requires juggling multiple accounts, so highlight your organisational abilities. Prepare to discuss specific tools or methods you use to keep track of campaigns, media lists, and KPIs. Showing that you have a system in place will reassure them of your capability to manage their diverse client base.
✨Engage with the Interviewers
Interviews are a two-way street! Prepare thoughtful questions about the company's PR strategies and how they align with digital trends. Engaging with the interviewers not only shows your interest but also gives you insight into their expectations and company culture.
