Salary: £25k+ dependent on experience
Location:Manchester (hybrid)
We’re looking for someone who is naturally curious about news, media and what makes a story get noticed.
You’ll support the delivery of Digital PR campaigns across outreach, reactive PR, media research and coverage tracking. You’ll learn how to write pitches journalists actually want to read, spot opportunities in breaking news and trends, and understand how Digital PR supports wider Organic and SEO performance.
You’ll also work closely with our SEO, Content and Social teams, giving you a broad understanding of how modern Organic marketing works.
Key responsibilities:
- Supporting outreach across Digital PR campaigns, including writing and sending media pitches
- Monitoring news, trends and journalist requests to identify reactive PR opportunities
- Researching journalists and publications and building targeted media lists
- Tracking campaign coverage and supporting client reporting
- Supporting campaign research, ideas and delivery
- Building relationships with journalists and developing your understanding of different media sectors
- Working with SEO, Content and Social teams to identify opportunities and maximise campaign impact
Skills and experience:
- Experience in PR, journalism, marketing, content or a related area, or a relevant degree
- Strong writing skills and the ability to communicate ideas clearly and concisely
- A genuine interest in news, current affairs, media and online trends
- Strong research, organisation and attention to detail
- Comfortable working at pace and reacting quickly when opportunities arise
- Proactive, curious and keen to learn
- Resilient and comfortable with the fact that not every pitch will result in coverage
- An interest in developing your knowledge of Digital PR, SEO and wider Organic marketing
This is a great opportunity to build your Digital PR career in a role where you’ll get hands‑on experience across campaigns, media outreach and reactive PR from day one.
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StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Executive | Embryo in Manchester
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Embryo are looking for when hiring for a Digital PR Executive | Embryo.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Embryo for the Digital PR Executive | Embryo, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Embryo as a Digital PR Executive | Embryo, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Embryo’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital PR Executive | Embryo.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Embryo, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Embryo's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Embryo. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Embryo
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Embryo uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Embryo. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
