Our client is a multi million dollar corporationoriginally founded in the U.S, are now branching into the UK, Europe andEMEA. They specialisein SoftwareSolutionsalesand need a motivatedMarketing professional to aid the global team on theirjourney.
Responsibilities include:
Data Management
- Ensure completeness of the CRM data to drive more efficient campaigns, working closely with the Sales and Business Development teams
- Analyse the CRM database to drive vertical/regional/horizontal positioning across all channels and regularly report on the success of campaigns and events
- Review new ways to grow the database e.g. acquisition, campaigns for internal list growth, event lead capture
Campaign Management
- Develop, implement and manage B2B marketing campaigns with the purpose of increasing lead generation
- Generate ideas for new digital campaigns and methods of communication to drive lead generation and brand awareness
- Constantly review relevant mediums for communication (e.g. trade press & vertically focused news/websites/events) to attract and convert target prospects into customers
Brand Awareness
- Utilise new channels and techniques to push Social Media and PR, working with the global team to assist in the development of the digital programme
- Content creation – ability to create and/or regionalise innovative content and translate this content into successful lead generating campaigns
- Creative writing - success stories, press releases, blogs, white papers, award submissions and infographics
The ideal candidate will have a relevant degree and 2+ years of experiencein a similarrole.
If you have theskills for this role then please apply today! Ember Searchis an equal opportunities employer.
