At a Glance
- Tasks: Lead B2B marketing strategies and manage client relationships to drive growth.
- Company: Dynamic tech-enabled growth firm at the forefront of marketing innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Other info: Collaborative environment focused on coaching and career advancement.
- Why this job: Join a team that values your insights and empowers you to make impactful decisions.
- Qualifications: 6+ years in B2B marketing with strong client-facing experience.
The predicted salary is between 59400 - 72600 £ per year.
Who We Are: We are a tech-enabled growth firm at the intersection of marketing and consulting.
Responsibilities:
- Coordinate paid, SEO, content, ABM, and creative work around a single account strategy.
- Manage retention and expansion; lead renewals; grow MRR in your portfolio.
- Build multi-threaded relationships with multiple layers of client contacts to mitigate risks associated with single point of contact departures.
- Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs.
- Coach and give direct feedback to analysts and specialists on your accounts.
Role Requirements:
- 6+ years in B2B marketing, with client-facing or consultative experience.
- Experience working with sales teams directly — understands why the MQL→SQL handoff breaks and how to fix it.
- Fluent in B2B-specific dynamics: buying committees, long sales cycles, high-ACV pipeline, CAC in enterprise contexts.
- Knowledgeable in B2B measurement, including pipeline attribution and MMM limitations in long-cycle sales.
- Experience presenting to VP and C-suite stakeholders and providing constructive feedback based on data.
- Track record of retaining and growing accounts.
- ABM strategy experience, not just execution.
Key Performance Indicators (KPIs):
- Expansion to Churn Ratio (ETCR).
- Net MRR across portfolio.
- Client NPS (8+ avg).
- Monthly Service Expansion pipeline generation.
- Power Circuit Certification (annual).
Most Important Things (MITs):
- Team Coaching and Development.
- Marketing Strategy, Development and Execution.
- Client Retention and Client Revenue Growth.
Benefits:
We’re Hiring: B2B Marketing Account Director in Bournemouth employer: Embedded Shishya
Grafana Labs is an exceptional employer, offering a fully remote work environment that fosters collaboration among a diverse global team. With a strong emphasis on innovation and developer productivity, employees benefit from modern tools and a culture that values autonomy and career growth. The company prioritises work-life balance with generous leave policies and a commitment to transparency and inclusivity, making it a rewarding place for passionate individuals to thrive.
We think you need these skills to ace We’re Hiring: B2B Marketing Account Director in Bournemouth
B2B Marketing
Client-Facing Experience
Consultative Selling
Sales Team Collaboration
Understanding of MQL to SQL Handoff
B2B Dynamics Knowledge
Pipeline Attribution
