At a Glance
- Tasks: Lead brand strategy and creative direction for a fast-growing health and wellness company.
- Company: Dynamic international business expanding across 15+ countries in the health and wellness sector.
- Benefits: Opportunity to shape brands, influence strategy, and grow into a senior leadership role.
- Other info: Mentor junior creatives and collaborate with diverse teams in a vibrant environment.
- Why this job: Make a real impact by launching new brands and driving creative excellence.
- Qualifications: 5+ years in brand design, strong FMCG experience, and advanced Adobe skills.
The predicted salary is between 49500 - 60500 £ per year.
Are you a commercially minded creative who wants to do more than simply design great-looking assets? We’re working with a fast-growing international health and wellness business that develops and distributes premium consumer products across 15+ countries. With international expansion accelerating, new products launching and entirely new brands in development, they’re looking for a talented Brand Lead & Creative Manager to take real ownership of their creative direction. This is a brilliant opportunity for someone who wants to shape brands, influence commercial strategy and build something.
You’ll take ownership of the brand across the entire customer journey – from packaging, e-commerce and marketplaces through to retail, social, digital campaigns, PR and sales materials. You’ll work closely with Ecommerce, Marketing, Paid Media and senior leadership, using both creative instinct and commercial performance data to continually improve how the brands look, feel and perform.
What you’ll be doing:
- Own and evolve the brand identity, Brand Book and Tone of Voice
- Develop packaging, digital campaigns, e-commerce creative, retail assets and sales collateral
- Create high-converting creative for Shopify, Amazon and other online marketplaces
- Turn commercial objectives into strong creative briefs and campaigns
- Use metrics including CTR, CVR and ROAS to improve creative performance
- Manage and mentor an in-house Junior Designer
- Work with external designers, photographers, videographers and agencies
- Protect brand consistency across international markets
- Create entirely new brands, from visual identity and packaging through to launch
We’d love to hear from you if you have:
- 5+ years’ experience in a senior design/brand role
- Strong FMCG experience
- Advanced Adobe Creative Suite skills
- Excellent knowledge of branding and visual identity systems
- E-commerce and online marketplace experience
- Experience managing or mentoring junior creatives
- Strong commercial awareness – you understand that creative needs to deliver results
- The confidence to take ownership, challenge ideas and work closely with senior stakeholders
- Experience within health, wellness, supplements, beauty or consumer products would be particularly relevant, as would Shopify, Amazon, photography, video or motion graphics experience.
Why this opportunity stands out:
This isn't a role where you'll inherit a brand and simply produce assets. You'll have the opportunity to shape the future of an ambitious international business, launch new brands from scratch, influence key commercial decisions and help build the creative function as the company grows. And there’s significant headroom. As the business scales, the intention is for this position to develop into a Head of Brand role, with the opportunity to build your own creative team and become an increasingly influential part of the senior leadership structure.
If you’re a creative leader who combines great design with commercial thinking and you’re excited by the prospect of genuinely owning and building brands, we’d love to hear from you.
Brand Lead in England employer: Embed Talent
Join a leading FMCG business in Potters Bar, Hertfordshire, where your operational leadership and sales expertise will be valued in a dynamic and supportive environment. We prioritise employee growth through significant autonomy, performance bonuses, and the chance to shape our commercial strategy, all while fostering a high-performance culture that encourages accountability and collaboration. With a commitment to investing in our people and processes, this is an exceptional opportunity for those looking to make a meaningful impact in the fast-paced world of food distribution.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Lead in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Embed Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Embed Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Embed Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Embed Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Lead in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Embed Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Embed Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Embed Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Embed Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Embed Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Embed Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
