At a Glance
- Tasks: Lead B2B performance marketing strategies and manage paid campaigns across Google and LinkedIn.
- Company: Join Embat, a fast-growing FinTech scale-up redefining finance for businesses.
- Benefits: Enjoy flexible working, expert mentorship, and generous vacation days.
- Other info: Collaborative culture with opportunities for professional growth and innovation.
- Why this job: Make a real impact in a dynamic environment with cutting-edge technology.
- Qualifications: 7+ years in performance marketing with expertise in SEM and paid social.
The predicted salary is between 60000 - 80000 £ per year.
Embat is one of the fastest-growing FinTech scale-ups in Europe. Founded in 2021, we are on a mission to redefine how mid-market and enterprise companies interact with their money. We don’t just offer visibility; we are building the financial operating system for modern finance teams. Our platform empowers CFOs, treasury teams and finance leaders to centralize their banking, automate manual processes, and access real-time financial information to make smarter business decisions.
What started as a treasury management platform has evolved into something much bigger. Today, Embat combines treasury software, payments, banking connectivity and AI-powered intelligence into a single platform designed to eliminate manual financial processes and replace outdated spreadsheet-based workflows. We are currently building EmbatOne, our proprietary banking infrastructure, bridging the gap between traditional banking and seamless digital operations. Alongside this, Tellme, our AI financial assistant, enables finance teams to access complex financial insights through natural language, transforming how financial information is consumed and acted upon.
The Team: We are a team of 150+ talented professionals across Spain, the UK and the DACH region, bringing together expertise in fintech, banking, software engineering, payments and AI. We are united by a culture of ownership, ambition and collaboration. The Volume: Thousands of finance professionals rely on Embat to manage critical treasury operations, payments and cash visibility. Our infrastructure processes high-volume financial workflows with the reliability, security and scalability required by multinational companies.
We are looking for a Global B2B Performance Marketing Manager to lead our acquisition strategy and drive growth through paid channels across our principal markets (Spain, UK and DACH). This role is key to acquiring new B2B clients by effectively managing paid marketing campaigns. You will play a strategic role in achieving key business objectives, using data to measure channel performance and determining how best to allocate marketing investment across competing opportunities, with a primary focus on Google Ads and LinkedIn Ads.
Your main responsibilities will be:
- Paid Strategy & Execution: Manage the day-to-day delivery of Paid Advertising campaigns (Google Search, Microsoft Ads, and LinkedIn Ads), including planning, strategy development, account setup, execution, and analysis.
- Lead SEM Strategy: Oversee strategy and hands-on management of SEM campaigns. This includes keyword research, account structure, bidding strategies, and writing compelling ad copy aligned with user intent.
- Drive Paid Social Growth: Develop, execute, and scale paid social marketing strategies on LinkedIn Ads. You will plan campaign budgets, pacing, and forecasting to achieve revenue targets.
- Creative Optimization: Create briefings for the design team to test creative variations, messaging frameworks, and audience segments to maximize performance.
- Analytics & Performance: Manage budget and deadlines, recommending modifications to ad spend and channel selection based on data. Monitor campaign performance using analytics platforms (e.g., GA4, Google Ads, LinkedIn Ads, Looker). Experience with Google Cloud Platform (BigQuery) and SQL is preferred. Build clear performance dashboards and deliver actionable insights to stakeholders.
- Collaboration & Innovation: Hold weekly meetings with Sales Development teams to improve campaign quality and feedback loops on lead quality. Lead projects to inform best practices, bringing new ideas and testing trends. Implement new AI workflows for creative generation and optimization to improve efficiency.
Experience: 7+ years in Performance Marketing, ideally within B2B SaaS, fintech, or high-growth tech companies. Proven experience leading strategy and hands-on management of campaigns across Google Ads and Microsoft Ads. Deep knowledge of LinkedIn Ads strategy for B2B audiences. Mastery of GA4, Google Tag Manager, Looker, and familiarity with HubSpot. Knowledge of SQL and BigQuery is a plus. Strategic mindset, strong analytical thinking, autonomy, and attention to detail. Fluent English and Spanish or German is a must.
We provide the platform for you to reach your highest professional and personal goals. At Embat, you’ll work in an agile, high-performance environment where we ditch bureaucracy in favor of ownership and impact. We give you the space to lead, build, and create real value for our users from day one.
- Expert Mentorship: Work hand-in-hand with leaders experienced in scaling finance operations in high-growth environments.
- Ongoing Education: Access to continuous learning opportunities and professional development.
- Performance Reviews: Structured feedback twice a year to ensure you are consistently evolving.
- Latest Tech: Choose the hardware and tools you need to do your best, most impactful work.
- Hybrid & Flexible: A modern hybrid setup (40% remote) with flexible schedules to balance your life and work.
- Generous Vacation: 23 paid working days per year, plus your birthday, plus public holidays.
- Tenure Rewards: We value loyalty. Get 1 additional vacation day for every year at Embat (up to 3 extra days).
- Team & Culture: Monthly team-building plans, annual Embacation offsite event in Spain.
Global B2B Performance Marketing Manager in London employer: Embat
Embat is an exceptional employer that fosters a culture of ownership, ambition, and collaboration, making it an ideal place for professionals seeking to make a significant impact in the fintech industry. With a commitment to employee growth through expert mentorship, ongoing education, and structured performance reviews, team members are empowered to reach their highest potential while enjoying a modern hybrid work environment and generous vacation policies. Join us in redefining finance for mid-market and enterprise companies, where your contributions will be valued and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Global B2B Performance Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend events, and join relevant groups. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, culture, and recent news. This will help you tailor your answers and show them you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will boost your confidence and help you articulate your thoughts clearly during the real deal.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the role!
We think you need these skills to ace Global B2B Performance Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Global B2B Performance Marketing Manager role. Highlight your experience in performance marketing, especially with Google Ads and LinkedIn Ads, and showcase any relevant achievements that align with our mission at Embat.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for fintech and how your skills can help us redefine financial interactions for mid-market and enterprise companies. Keep it engaging and personal!
Showcase Your Analytical Skills:Since data analysis is key for this position, make sure to highlight your experience with analytics platforms like GA4 and Looker. Provide examples of how you've used data to drive marketing decisions and improve campaign performance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team at Embat!
How to prepare for a job interview at Embat
✨Know Your Numbers
As a Global B2B Performance Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to SEM and paid social campaigns. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creativity
Prepare examples of successful ad copy or creative strategies you've implemented. Since the role involves creative optimisation, think about how you can present your ideas for testing new messaging frameworks or audience segments.
✨Familiarise with the Tools
Make sure you're comfortable discussing tools like GA4, Google Tag Manager, and Looker. If you have experience with SQL or BigQuery, be prepared to explain how you've used these in your previous roles to track and optimise ROI.
✨Align with Sales
Understand the importance of collaboration with sales teams. Think of ways you've improved lead quality through feedback loops in past positions. This will show that you value teamwork and are proactive in aligning marketing efforts with sales goals.
