Sales Director UK in City of London

About Embat

Embat is one of the fastest growing startups in Europe. Born in 2021, the company designs a SaaS solution that allows medium and large‑sized enterprises to plan their finances and monitor cash flow in real time. Our mission is to build a product that leverages technology and superior client experience to empower customers to make smarter business decisions by accessing the best financial information—100× more efficiently than using Excel files. Embat has a dynamic team of 80+ members from diverse backgrounds and nationalities, and it is backed by top‑tier international venture capital firms. In February 2024 we closed our third investment round, raising €15 million led by Creandum and supported by Samaipata, 4Founders Capital and VentureFriends.

Role Overview

The Director of Sales, UK will be a key contributor to Embat’s pan‑European expansion strategy. Reporting directly to co‑founder Antonio Berga, the role involves driving revenue growth in the UK, building and leading a dedicated sales team, and acting as Embat’s face in the region. Although the position does not carry a VP title initially, there is potential for promotion to VP of EMEA as the business scales.

Key Responsibilities

• Drive regional growth by securing high‑value clients and increasing ARR to meet Embat’s ambitious targets.
• Schedule and conduct a targeted number of client pitches to independently generate new business opportunities.
• Deliver weekly feedback to the Product team, ensuring that UK‑specific requirements—especially in Treasury Management Systems and Payments—are identified, addressed and integrated into the product roadmap.
• Develop a successful sales team based on the proven Spanish structure, staffing roles such as Account Executives, Sales Development Representatives, Partnership Executives, Marketing & Content professionals, Pre‑Sales Specialists and Customer Success Managers.
• Formulate and implement comprehensive sales strategies that combine inbound lead leverage with outbound initiatives and partnership agreements to expand market penetration.
• Define sales target segments, conduct capacity planning, design territories, set quotas, plan headcount and implement strategies to enhance internal sales effectiveness.
• Play an integral role in shaping the company’s direction and ensuring the successful execution of strategic initiatives as a key member of the Management Team.
• Serve as Embat’s image in the region, representing the company at social and corporate events, fairs and industry speeches.

Qualifications & Experience

• Strong track record in high‑growth environments, especially within SaaS or FinTech, with a history of developing and executing go‑to‑market strategies for Mittelstand and Enterprise clients in the UK.
• Proven ability to launch and scale businesses in the UK market, with exceptional leadership skills to inspire and motivate a sales team of 5‑10 members.
• Demonstrated success in selling complex products to CXO levels, ideally CFOs, with a history of closing contracts valued between €30 – 70 k annually.
• Deep expertise in selling to the Mittelstand and mid‑market enterprises, with nuanced understanding of this crucial segment.
• Ability to generate and win deals that showcase “what good looks like”.
• Strong personal stability, proactive approach to responsibility and an entrepreneurial mindset, with ambition to develop and execute a long‑term strategy for the UK region.
• Exceptional public speaking skills, capable of representing Embat at industry events and serving as the company’s ambassador in the country.
• Based in the United Kingdom (ideally London) with a commitment to establishing and growing a local team.
• Willingness to travel frequently to Madrid, Spain, especially during the initial onboarding period, to gain a deep understanding of Embat’s culture and operations.

Benefits & Compensation

• A platform that allows you to reach your professional and personal goals.
• A competitive salary commensurate with the project and responsibility.
• Hybrid working setup & flexible schedule.
• Latest technology of your choice to perform impactful work.
• Career progression with twice‑yearly performance reviews.
• Opportunity to work closely with founders who have built careers in Investment Banking at J.P. Morgan.
• Team building plans.

Seniority Level: Director

Employment Type: Full‑time