At a Glance
- Tasks: Own and optimise paid media campaigns and email strategies for beauty brands.
- Company: Join a dynamic team at Embassy of Beauty, curating exceptional beauty products.
- Benefits: Competitive salary, hands-on experience, and the chance to make a real impact.
- Other info: Opportunity to grow in a fast-paced, innovative environment.
- Why this job: Be at the forefront of beauty marketing and drive customer engagement.
- Qualifications: 4+ years in Google Ads and Meta, plus Klaviyo expertise.
The predicted salary is between 45000 - 55000 £ per year.
About Embassy of Beauty
Embassy of Beauty exists to discover the unseen in beauty. We seek out the world's most niche and exceptional beauty brands — hidden gems that deliver remarkable results — and bring them to customers who care about authenticity, efficacy and transparency. Every brand we carry is curated with integrity and tested by our own team before it ever reaches a customer. We began as the UK home of Biologique Recherche and have grown into a curated multi-brand retailer, trading in the UK and newly launched in the US. We're a small, ambitious team where your work is visible in the numbers every single week.
The role
We're looking for one person to own our paid acquisition and email/CRM performance end to end: Google Ads, Meta, and Klaviyo. This is a hands-in-the-accounts role, not a coordination role — you'll set strategy, build and optimise campaigns and flows yourself, and be accountable for the results. You'll work closely with our Ecommerce Manager and in-house designer, and with external partners where we use them.
What you'll do
- Paid media (Google & Meta)
- Own campaign strategy, structure, budgets and day-to-day optimisation across Google Ads (Search, Shopping, Performance Max) and Meta, for both UK and US markets.
- Manage the balance between brand and non-brand, prospecting and retargeting — with a clear mandate to grow new-customer acquisition, our number-one commercial priority.
- Brief and iterate ad creative with our designer, grounded in what the data says converts.
- Manage Meta frequency, creative fatigue and audience health proactively.
- Email & retention (Klaviyo)
- Own the full Klaviyo programme: core flows (welcome, abandonment, post-purchase, win-back, replenishment), campaign calendar, segmentation and deliverability.
- Build the bridge between acquisition and retention — for example, turning sample orders into first full-price purchases.
- Grow flow revenue as a share of total email revenue, and report on it honestly.
- Measurement & tracking
- Own conversion tracking integrity across GA4, Google Tag Manager, the Meta pixel/CAPI and Shopify — and treat Shopify as the source of truth, not platform-attributed numbers.
- Diagnose and fix tracking issues quickly when they arise.
- Produce clear weekly reporting on the KPIs that matter: new-customer revenue share, brand vs non-brand performance, blended and channel ROAS/CAC.
What we're looking for
- 4+ years hands-on managing Google Ads and Meta accounts yourself (not via an agency you briefed) for a DTC/ecommerce business.
- Genuine Klaviyo depth: you've owned a programme end to end and can tell us what share of revenue your flows drove and how you grew it.
- Strong analytical instincts: comfortable in GA4 and GTM, sceptical of platform attribution, able to spot when the data is lying to you.
- Shopify experience.
- Clear, direct communicator who can explain performance to non-specialists without hiding behind jargon.
Bonus points for:
- Premium beauty, skincare or luxury DTC experience.
- Experience launching or scaling a new geographic market (especially the US).
- Experience taking over accounts from an agency.
Performance Marketing & CRM Manager (Paid Media + Klaviyo) employer: Embassy of Beauty
Embassy of Beauty is an exceptional employer that champions a culture of authenticity and innovation, making it a perfect fit for those passionate about the beauty industry. With a small, ambitious team, employees have the opportunity to make a significant impact on the company's growth while enjoying a collaborative work environment that fosters creativity and personal development. Located in the UK with exciting expansion into the US, this role offers unique exposure to international markets and the chance to work with niche beauty brands that prioritise integrity and results.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing & CRM Manager (Paid Media + Klaviyo)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Embassy of Beauty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Embassy of Beauty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Embassy of Beauty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Embassy of Beauty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing & CRM Manager (Paid Media + Klaviyo)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Embassy of Beauty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Embassy of Beauty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Embassy of Beauty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Embassy of Beauty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Embassy of Beauty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Embassy of Beauty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
