About Embassy of Beauty
Embassy of Beauty exists to discover the unseen in beauty. We seek out the world's most niche and exceptional beauty brands — hidden gems that deliver remarkable results — and bring them to customers who care about authenticity, efficacy and transparency. Every brand we carry is curated with integrity and tested by our own team before it ever reaches a customer.
We began as the UK home of Biologique Recherche and have grown into a curated multi-brand retailer, trading in the UK and newly launched in the US. We're a small, ambitious team where your work is visible in the numbers every single week.
The role
We're looking for one person to own our paid acquisition and email/CRM performance end to end: Google Ads, Meta, and Klaviyo. This is a hands-in-the-accounts role, not a coordination role — you'll set strategy, build and optimise campaigns and flows yourself, and be accountable for the results.
You'll work closely with our Ecommerce Manager and in-house designer, and with external partners where we use them.
What you'll do
Paid media (Google & Meta)
- Own campaign strategy, structure, budgets and day-to-day optimisation across Google Ads (Search, Shopping, Performance Max) and Meta, for both UK and US markets
- Manage the balance between brand and non-brand, prospecting and retargeting — with a clear mandate to grow new-customer acquisition , our number-one commercial priority
- Brief and iterate ad creative with our designer, grounded in what the data says converts
- Manage Meta frequency, creative fatigue and audience health proactively
Email & retention (Klaviyo)
- Own the full Klaviyo programme: core flows (welcome, abandonment, post-purchase, win-back, replenishment), campaign calendar, segmentation and deliverability
- Build the bridge between acquisition and retention — for example, turning sample orders into first full-price purchases
- Grow flow revenue as a share of total email revenue, and report on it honestly
Measurement & tracking
- Own conversion tracking integrity across GA4, Google Tag Manager, the Meta pixel/CAPI and Shopify — and treat Shopify as the source of truth, not platform-attributed numbers
- Diagnose and fix tracking issues quickly when they arise
- Produce clear weekly reporting on the KPIs that matter: new-customer revenue share, brand vs non-brand performance, blended and channel ROAS/CAC
What we're looking for
- 4+ years hands-on managing Google Ads and Meta accounts yourself (not via an agency you briefed) for a DTC/ecommerce business
- Genuine Klaviyo depth : you've owned a programme end to end and can tell us what share of revenue your flows drove and how you grew it
- Strong analytical instincts: comfortable in GA4 and GTM, sceptical of platform attribution, able to spot when the data is lying to you
- Shopify experience
- Clear, direct communicator who can explain performance to non-specialists without hiding behind jargon
Bonus points for:
- Premium beauty, skincare or luxury DTC experience
- Experience launching or scaling a new geographic market (especially the US)
- Experience taking over accounts from an agency
