Own our paid acquisition end to end — Google Ads and Meta, across both our UK and US sites. Hands in the accounts, not coordination. You set strategy, build and optimise the campaigns yourself, and own new-customer growth. London (UK-based) · covering UK & US markets Working in our Kensington office 5 days a week. About Embassy of Beauty We exist to discover the unseen in beauty — the world's most niche and exceptional brands, curated with integrity and tested by our own team before they reach a customer. We began as the UK home of Biologique Recherche and have grown into a curated multi-brand retailer, now trading in the UK and newly launched in the US. Small, ambitious team where your work shows up in the numbers every week. What you'll do Own strategy, structure, budgets and daily optimisation across Google Ads (Search, Shopping, Performance Max) and Meta, for UK and US Grow new-customer acquisition — our number-one commercial priority — balancing brand vs non-brand and prospecting vs retargeting Brief and iterate creative with our designer, grounded in what converts Own conversion tracking integrity across GA4, GTM, Meta pixel/CAPI and Shopify, treating Shopify as the source of truth Report weekly on the KPIs that matter: new-customer revenue share, brand vs non-brand, blended and channel ROAS/CAC What we're looking for ~4+ years hands-on in Google Ads and Meta yourself (not briefing an agency) for a DTC/ecommerce business ~ Strong in GA4 and GTM; sceptical of platform attribution; able to spot when the data is lying ~ Shopify experience ~ Clear, direct communicator who explains performance without jargon Bonus: premium beauty/skincare/luxury DTC · launching or scaling a new market (especially the US) You'll work alongside our Ecommerce Manager, in-house designer and CRM & Retention Manager.
