At a Glance
- Tasks: Lead marketing and e-commerce for a luxury beauty brand, driving growth in the UK and US.
- Company: Embassy of Beauty, a luxury destination for niche beauty brands.
- Benefits: Competitive salary, ownership of P&L, and opportunity to shape brand strategy.
- Other info: Dynamic role with leadership opportunities and a focus on innovation.
- Why this job: Join at a pivotal moment and make a real impact on a growing luxury brand.
- Qualifications: 7+ years in marketing and e-commerce, ideally in beauty or luxury sectors.
The predicted salary is between 60000 - 80000 £ per year.
Own the marketing and e-commerce P&L for a luxury beauty brand scaling on two fronts. You'll run our established London business while we build Embassy of Beauty in the US setting strategy, driving revenue and leading the team across both markets, reporting directly to the founders. This is a senior commercial role with real ownership of budget, P&L and people.
The opportunity Embassy is at an inflection point. We've built a destination on Kensington Church Street and a strong UK e-commerce business and we're now launching in the US. This role leads marketing and e-commerce through that next phase: sharpening the UK engine while helping stand up a second market from the ground up.
What you'll own
- Commercial & P&L
- Own the marketing and e-commerce P&L, revenue, margin and marketing spend efficiency
- Set and execute the strategy against commercial targets across the UK and US
- Allocate budget across channels for return, not just reach
- Brand & Marketing
- Lead brand positioning, messaging and storytelling across every channel
- Plan and deliver integrated campaigns spanning digital, social, PR, influencer and partnerships
- Protect brand consistency across every customer touchpoint and both markets
- E-commerce & Digital Growth
- Own e-commerce strategy, performance and revenue targets
- Drive website performance, UX/UI and conversion rate optimisation
- Lead retention, CRM and lifecycle strategy and loyalty engine
- Manage online merchandising, product launches and promotional planning
- Performance & Analytics
- Make data-led decisions across marketing and e-commerce
- Own the KPIs that matter: ROAS, CAC, LTV, conversion rate and contribution
- Find growth through structured testing and optimisation
- Leadership
- Lead and develop an established London team, and build out capability as the US grows
- Manage agency and external partner relationships
- Partner with retail, operations and the founders to align growth with brand
What you'll bring
- 7+ years in marketing and e-commerce leadership, ideally within beauty, luxury or premium consumer brands
- A proven track record of scaling e-commerce revenue and brand growth
- Experience owning a marketing or e-commerce P&L, accountable for commercial outcomes
- Deep expertise across paid media, SEO, CRM and social commerce
- Hands-on experience with Shopify, Klaviyo and analytics tooling
- Comfort operating in a hands-on, build-phase environment, strategy and execution, not one or the other
- A sharp commercial and analytical mind, paired with strong strategic instincts
- Excellent stakeholder management and the ability to recruit and develop talent
About Embassy of Beauty
Embassy of Beauty discovers the world's most niche and exceptional beauty brands, the hidden gems that deliver remarkable results but rarely get found. We're a luxury e-commerce, retail and treatment destination on Kensington Church Street, known for launching standout brands into the UK market, and now expanding into the US. Every brand we carry is chosen through a deliberate curation process built on authenticity, efficacy and transparency, then tested by our own team across a full range of skin types before it reaches a client. The result is a business that earns trust through results, not noise.
Head Of E-com and Marketing employer: Embassy of Beauty
Embassy of Beauty is an exceptional employer, offering a dynamic work environment in the heart of Kensington, London, where creativity and innovation thrive. With a strong focus on employee growth, you will have the opportunity to lead a talented team while shaping the future of a luxury beauty brand as it expands into the US market. Our culture promotes collaboration and strategic thinking, ensuring that every team member plays a vital role in our success, all while enjoying the benefits of working for a brand that values authenticity and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of E-com and Marketing
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Embassy of Beauty are looking for when hiring for a Head Of E-com and Marketing.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Embassy of Beauty for the Head Of E-com and Marketing, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Embassy of Beauty as a Head Of E-com and Marketing, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Embassy of Beauty’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head Of E-com and Marketing.
We think you need these skills to ace Head Of E-com and Marketing
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Embassy of Beauty, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Embassy of Beauty's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Embassy of Beauty. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Embassy of Beauty
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Embassy of Beauty uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Embassy of Beauty. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
