At a Glance
- Tasks: Own and optimise our email, CRM, and retention programme using Klaviyo.
- Company: Join a small, ambitious team at Embassy of Beauty, curating exceptional beauty brands.
- Benefits: Competitive salary, hands-on experience, and a vibrant office in Kensington.
- Other info: Collaborate with a creative team and drive innovative marketing strategies.
- Why this job: Make a real impact on customer retention and revenue growth in a dynamic environment.
- Qualifications: Proven Klaviyo experience, strong analytical skills, and Shopify familiarity.
The predicted salary is between 40000 - 50000 £ per year.
Own our email, CRM and retention programme end to end through Klaviyo, across both our UK and US sites. Hands in the account, not coordination. You set lifecycle strategy, build and optimise flows yourself, and own retention and flow revenue. Working in our Kensington Office 5 days a week.
About Embassy of Beauty: We exist to discover the unseen in beauty — the world's most niche and exceptional brands, curated with integrity and tested by our own team before they reach a customer. We began as the UK home of Biologique Recherche and have grown into a curated multi-brand retailer, now trading in the UK and newly launched in the US. Small, ambitious team where your work shows up in the numbers every week.
What you'll do:
- Own the full Klaviyo programme: core flows (welcome, abandonment, post-purchase, win-back, replenishment), campaign calendar, segmentation and deliverability, for UK and US.
- Build the bridge between acquisition and retention — turning sample orders into first full-price purchases — working hand in hand with our Paid Acquisition Manager.
- Grow flow revenue as a share of total email revenue, and report on it honestly.
- Brief and iterate email creative with our designer, grounded in what converts.
- Own email reporting and deliverability health, treating Shopify as the source of truth.
What we're looking for:
- Genuine Klaviyo depth: you've owned a programme end to end and can say what share of revenue your flows drove and how you grew it.
- Strong analytical instincts; sceptical of platform attribution; able to spot when the data is lying.
- Shopify experience.
- Clear, direct communicator who explains performance without jargon.
Bonus: premium beauty/skincare/luxury DTC; building lifecycle and segmentation programmes at scale.
You’ll work alongside our Ecommerce Manager, in-house designer and Paid Acquisition Manager.
CRM & Retention Manager (Klaviyo) employer: Embassy of Beauty
Embassy of Beauty is an exceptional employer that fosters a dynamic and collaborative work environment in our Kensington office, where creativity and analytical skills thrive. As a member of our small, ambitious team, you will have the opportunity to take ownership of our Klaviyo programme, directly impacting our growth and success while enjoying a culture that values integrity and innovation. With a focus on employee development and a commitment to discovering niche beauty brands, we offer a rewarding career path for those passionate about making a difference in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Retention Manager (Klaviyo)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Embassy of Beauty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Embassy of Beauty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Embassy of Beauty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Embassy of Beauty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Retention Manager (Klaviyo)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Embassy of Beauty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Embassy of Beauty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Embassy of Beauty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Embassy of Beauty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Embassy of Beauty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Embassy of Beauty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
