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For Companies At a Glance
- Tasks: Drive subscription growth through innovative marketing strategies and engaging campaigns.
- Company: Join emap, part of Metropolis Group, a leader in publishing and marketing.
- Benefits: Enjoy 25 days holiday, health plans, gym discounts, and flexible hybrid working.
- Why this job: Be part of a dynamic team, shaping the future of subscriptions with creativity and data-driven insights.
- Qualifications: Marketing experience is essential; creativity and adaptability are key to success.
- Other info: Continuous learning opportunities and a vibrant workplace culture await you!
The predicted salary is between 36000 - 60000 £ per year.
This role is in the Subscriptions Marketing Team and is key to driving the continued growth of this area of the business across two of our flagship brands. The role will focus on acquiring new subscriptions and driving engagement, from both individual and group subscribers. Group subscriptions have been a key part of our growth strategy and continue to be heading into 2024.
Responsibilities
- Develop comprehensive marketing strategies aimed at acquiring and retaining individual subscribers while also generating and qualifying leads for the sales team to secure corporate/group subscriptions.
- Focus on expanding digital engagement across varied user segments, distinguishing between registered users (unpaid with limited access) and subscribers (paid with full access).
- Utilise various channels including email, web, print, events, and social media.
- Collaborate with editorial teams using available content for effective engagement and acquisition campaigns.
- Leverage data to effectively segment audiences, personalise communication and timing, ensuring relevant messaging to specific audiences.
- Monitor KPIs such as open and click rates, CPA, ROI, digital engagement, and renewal rates, focusing on continuous improvement through testing.
- Represent the brand at key UK events, both virtually and in-person.
- Analyse campaign performance, identifying successful strategies and areas for enhancement, aligning efforts with annual marketing budget management.
- Collaborate with internal and external teams—data, digital, retention, and corporate—to maximise sales effectiveness and maintain consistent messaging.
Skills and Experience
- Marketing experience, ideally within publishing or other sectors with paid subscriber bases.
- Broad experience across on and offline marketing channels.
- Ability to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals.
- Demonstrable experience in planning, managing, and executing marketing campaigns.
- Ability to spot opportunities and transform ideas into practical reality.
- Entrepreneurial spirit – ready to work as part of the team and test and innovate to drive results.
Core Competencies
- Wide range of marketing experience across on and offline channels.
- Planning, managing, and executing marketing campaigns.
- Well organised.
- Ability to work with varied teams to meet objectives.
- Excellent verbal and written communication skills.
- Strong analytical skills and use of excel/data packages.
- Able to create a network of peers and build relationships across the business.
Personal Attributes
- Confident team player.
- Practical, resourceful, and results orientated.
- Creative thinker with drive and commitment.
Learning & Development
At emap, we believe that employee learning and development are the key drivers of our success. We provide an environment that fosters continuous development for our employees, encouraging them to identify their areas of personal and professional development aligned with our strategic areas.
Benefits
- 25 days of holiday per year (with the option to buy or sell).
- Health plan.
- Life assurance.
- Discounted gym memberships.
- Rail season ticket loans.
- Private virtual GP access.
- Income protection and more.
- Continuous learning & development opportunities.
- Seasonal flu jabs on site.
- Summer and Winter parties.
- Work from home during August.
- In-house Excellence Awards and other innovation projects.
Subscriptions Marketing Manager employer: emap
Contact Detail:
emap Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Subscriptions Marketing Manager
✨Tip Number 1
Familiarise yourself with the brands you'll be working with, like Local Government Chronicle and Construction News. Understanding their audience and content will help you tailor your marketing strategies effectively.
✨Tip Number 2
Network with professionals in the publishing and subscriptions marketing sectors. Attend relevant events or webinars to connect with potential colleagues and gain insights into industry trends that could benefit your application.
✨Tip Number 3
Brush up on your data analysis skills, particularly with Excel. Being able to demonstrate your ability to segment audiences and analyse KPIs will set you apart as a candidate who can drive results.
✨Tip Number 4
Showcase your creativity by thinking of innovative marketing ideas that could enhance subscriber engagement. Prepare to discuss these ideas during interviews to highlight your entrepreneurial spirit and problem-solving abilities.
We think you need these skills to ace Subscriptions Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in acquiring and retaining subscribers. Use specific examples that demonstrate your ability to manage campaigns across various channels.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly in driving engagement and using data to inform marketing strategies.
Showcase Analytical Skills: Emphasise your analytical abilities by mentioning specific KPIs you have monitored in past roles. Provide examples of how you used data to improve campaign performance and achieve targets.
Demonstrate Collaboration Experience: Highlight instances where you successfully collaborated with different teams, such as editorial or sales, to achieve marketing goals. This will show your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at emap
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles, especially those related to subscriptions. Highlight specific campaigns you've managed and the results achieved, focusing on both individual and group subscriber acquisition.
✨Demonstrate Data-Driven Decision Making
Since the role involves leveraging data for audience segmentation and campaign performance analysis, come equipped with examples of how you've used data to inform your marketing strategies and improve engagement metrics.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Share experiences where you successfully collaborated with editorial, sales, or digital teams to achieve common goals, showcasing your ability to build relationships across departments.
✨Prepare for Creative Problem Solving
The job calls for an entrepreneurial spirit and the ability to turn ideas into reality. Think of instances where you've identified challenges in marketing and how you creatively addressed them, demonstrating your resourcefulness and results-oriented mindset.
