Delegate Sales Executive

Company Information

• Brands: Property Week, Motor Trader, DFNI, Packaging, and Money Marketing
• Base Location: East Croydon
• Employment Type: Full time, Permanent/Hybrid

About the Company and the Brand

A business-to-business (B2B) media company focused on market-leading events and brands. Our portfolio includes paid conferences, awards, subscriptions, digital insight, and bespoke marketing solutions. Emap’s Emerald Division in Croydon consists of exciting B2B brands such as:

• Retail Industry Awards – regarded as “The Oscars” of the grocery retail sector
• Duty Free Frontier – spotlighting achievements in the travel retail industry
• Quality Food Awards – longest-running, most prestigious food awards in the UK
• Motor Trader Industry Awards – recognized as the Oscars of the motor industry
• Money Marketing Interactive – an annual event for IFA audiences
• UK Packaging Awards – innovation meets excellence in packaging
• Audio Visual Awards – for integrators, consultants, and end-users
• Elektra Awards – platform to recognize achievements in electronics
• Real Estate – portfolio includes Property Week, covering residential, commercial, and student housing sectors

Overall Purpose of the Role

The successful candidate will conduct outbound calls and emails to generate award entries, drive conference delegate revenue, maintain and grow relationships, exceed sales targets, and secure repeat business.

Key Responsibilities

• Raise and maintain brand profile with your connections
• Work with event marketing and operations leads to conduct outbound calling during the sales period for entries and attendance
• Manage inbound calls and enquiries, log communication, and convert inquiries into bookings
• Prepare weekly, monthly, and periodic reporting on YoY event sales performance
• Collaborate with the Head of Delegate Sales to conduct market research for new business acquisition
• Identify and develop new business leads and accounts
• Work closely with the brand’s commercial/sponsorship teams to understand their brand and clientele
• Attend events as required, meet prospective clients, and provide event exposure through conversation
• Use mail merge/email systems to reach out to prospective attendees for an event
• Ensure delivery against sales targets across the portfolio of events
• Prioritize, monitor, and report sales opportunities to ensure targets are being met
• Achieve quarterly and annual revenue targets to benefit from a lucrative commission scheme and other incentives
• Use brand and event knowledge to devise sales plans and outreach strategies to drive event sales

Skills and Experience

• 1 year’s sales experience in the B2B sector
• Previous commercial telephone or similar sales experience preferred
• Sales-oriented with a consultative approach
• Ability to communicate at a senior executive level professionally
• Outstanding written and verbal communication skills
• Well-organised and able to deliver under pressure and meet deadlines
• Attention to detail, ensuring high-quality communications
• Good IT skills (Word, Excel, Outlook, PowerPoint, Teams)
• Commitment to high-standard customer service and client relationships
• Ability to conduct telephone research/acquire feedback and speak to client pools
• Driven by event performance targets

Core Competencies

• Fluency in English (other languages beneficial)
• Quick to understand new market sectors and brand position
• Build, nurture, and maintain client relationships, providing exceptional service
• Excellent organization and time-management skills
• Manage multiple projects simultaneously with competing deadlines
• Report on performance, event sales outreach, and pipeline

Personal Attributes

• Target-driven, money-motivated individual with a positive, can-do attitude
• Confident, enthusiastic, and charismatic with natural rapport on phone and face to face
• Active team player with a competitive edge
• Articulate and polite telephone manner
• Self-motivated and professional demeanor
• Innovative and creative, confident in communicating ideas
• Adaptable and flexible to change
• Results driven

Learning & Development

At emap, employee learning and development are key to success. Employees are encouraged to identify personal and professional development aligned with strategic areas such as management, health, safety, wellbeing, sales, event management, marketing strategy, editorial, and IT. Structured programs and role-specific courses are available through emap academy.

Benefits

• 25 days of annual leave, with the option to buy or sell additional days
• One additional annual leave day per year – Celebration Day
• Health plan
• Life assurance
• Private virtual GP access
• Seasonal flu jabs at the office
• Continuous learning and development opportunities
• In-house Excellence Awards and other innovation projects
• Cycle-to-work scheme
• Discounted gym memberships
• Retail discount vouchers
• Rail season ticket loans
• Pension scheme
• One paid volunteer day per year
• Annual Summer & Winter celebrations
• Work from home during August
• Income protection and more

Privacy Statement

Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation, ensuring that data is processed fairly, lawfully, kept secure, and only necessary data is retained.

Diversity and Inclusion

We are an equal-opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.

How to Apply

Please submit your CV and covering letter. We are unable to give individual feedback at the application stage; however, if shortlisted, you will be contacted within 10 working days.