Marketing Manager – Events in Fleet

Overview: EMAP events marketing offers an incredibly fast-paced and dynamic environment. Working on market-leading awards and conferences, you will be responsible for driving volume and revenue growth as well as creating lead generation for sponsorship sales through multi-media direct marketing campaigns. This role is responsible for a portfolio of events covering our hugely successful and market-leading titles. We have recently expanded the portfolio and the platforms we deliver them on, to include face-to-face, virtual events, hybrids and other brand extension products. These include webinars, podcasts, round tables, clubs and other bespoke events.

This is a fast-paced role and the ability to meet tight deadlines across brands, with excellent attention to detail, is crucial for this rewarding and exciting role. The successful candidate will work in a supportive and friendly environment.

Why join us:

• You will be working in a dynamic and innovative environment. Become an integral part of a team that values creativity and actively embraces innovation.
• Collaborate with Leading Brands: Work closely with some of the most prestigious and recognised brands in the industry, gaining invaluable experience and exposure.
• Commitment to Your Career Growth: We are dedicated to investing in your professional development, offering a range of opportunities and resources to foster your continuous growth.
• Meaningful Impact: Your contributions will play a pivotal role in not just our success, but also in the success of our esteemed partners.

Key Responsibilities:

• Deliver world-class, brand enhancing, marketing communication campaigns that increase our event delegate numbers and revenue and enrich and develop client relationships.
• Plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire and action to the events in the portfolio.
• Ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance.
• Manage and grow the database of contacts to support long-term audience engagement.
• Create compelling, needs-based campaigns that articulate the value of our brands and the brand propositions at all times working within brand guidelines and with all key stakeholders.
• Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.).
• Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message.
• Develop customer data builds, usage and analytics to increase effective targeting, response/conversion rates.
• Measure and review performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates.
• Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns.
• Work with data and digital teams to use all tools, techniques and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points.
• Share all learnings and insights that drive performances.
• Work as a team to deliver to group as well as individual targets and in line with agreed priorities.
• Contribute to overall knowledge and expertise within the team to ensure growth targets are met and drive operational excellence.
• Manage the budgets for the events in the portfolio.
• Work within and keep up to date with all industry best practice and adhere to all legal and ethical guidelines as required by all EMAP/TRG employees (DP and privacy, competition law, ASA, Trading standards etc.).

Skills and experience:

• Proven track record in events marketing, campaign management and digital marketing.
• Hold a degree or equivalent marketing diploma.
• Good understanding of online audiences’ behaviour, needs and changing trends.
• Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals.
• Proven experience of developing and managing strategic plans and budgets.
• Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions.
• Entrepreneurial spirit – Ready to work as part of the team and test and innovate to drive results.

Core competencies:

• Exceptional communication skills: able to develop and maintain excellent personal relationships with team members and external stakeholders.
• Excellent time management and organisational skills and a proven ability to prioritise, juggle multiple projects and meet deadlines.
• A problem solver – curious in nature and able to independently offer solutions to problems.
• Numerate and analytical with a high attention to detail and able to spot trends and glean insights from raw data.
• High level of copywriting and proofreading.
• A creative mindset – someone who can put forward innovative ideas and see them through.
• Target and results orientated with strong attention to detail.
• Enthusiastic and ambitious about a career in B2B events marketing.
• Good attention to detail.
• Confidence with IT, especially Microsoft Excel.
• Must be highly competent with general computer use including Microsoft Word, Excel, PowerPoint and Outlook.
• Experience using Adobe Analytics and social media channels for advertising.
• Experience using AdWords desirable.
• Experience updating websites and of SEO.
• Experience using ESPs and CRMs required.

Personal Attributes:

• Collaborative team player.
• Ideas and target driven.
• Analytical with the ability to read and interpret data.
• Innovative and creative.
• Extremely well organised with the ability to manage and prioritise a diverse workload effectively meeting tight deadlines.
• Strong interpersonal skills with the ability to build positive relationships cross-functionally, and at all levels.

What we offer:

• Learning & Development: At EMAP, we believe that employee learning and development are the key drivers of our success. To ensure continuous growth and meet the ever-changing demands of the workplace, we provide an environment that fosters continuous development for our employees.
• Benefits: EMAP is part of Metropolis Group. Together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.

25 days of annual leave, with the option to buy or sell additional days. Pro-rata for part-time employees. One additional day of leave per year - Celebration Day. Health plan. Life assurance. Private virtual GP access. Seasonal flu jabs available at the office. Continuous learning & development opportunities. In-house Excellence Awards and other innovation projects. Cycle-to-work scheme. Discounted gym memberships. Retail discount vouchers. Rail season ticket loans. Pension scheme. One paid volunteer day per year. Annual Summer & Winter Celebrations. Work from home during August. Income protection and more.

Privacy: Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept.

Diversity and Inclusion: We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.

How to apply: Please submit your CV and covering letter. Due to the volume of applications, we receive, we are unable to give individual feedback at the application stage, however if you are successfully shortlisted you will be contacted within 10 working days of your application.