Group Head of Marketing Brand: Multiple Brands Salary: £65K to £75K+ Bonus Scheme in Croydon

Business: emap

Brands: All Emerald Brands

Base Location: Croydon, London

Employment Type: Full-time, Permanent, Hybrid – 3 days in the office

Salary: £65K to £75K+ Bonus Scheme

About the Company and the Brands: emap is a progressive media, content, events, subscription, and networking business. We connect influential people and organisations to a high-value network of decision-makers, data, and ideas through our industry-leading business to business portfolio of brands.

This role reports directly to the Managing Director of the division to drive marketing across one of emap’s most interesting divisions. This role is based within emap’s Emerald division (mostly based in Croydon). The brands and sectors served by the Emerald division are as follows:

• Commercial Real Estate - Property Week
• Technology - AV Magazine, Electronics Weekly
• Retail/Packaging/Food - Motor Trader/Independent Retail News (Including Talking Retail) DFNI (including Frontier), Packaging News, Quality Food Awards
• Energy and Refining (Based in West London) - PTQ/Digital Refining/Decarbonisation Technology/PTQ India
• Education - Metropolis Education/Boarding Schools Guide
• Lead generation - ‘EDGE’

The Emerald business is a multi-platform business reflected in the following revenue mix. Next year the business is expecting annual revenues of £15m, with 50% coming from events, 20% from subscriptions, and the remainder through lead generation and marketing-solutions activities. Ten years ago the business had most of its revenues in print advertising, and we continue to prioritise a path of growing paid content, events and lead generation activities.

Overall Purpose of the Role: This is a leadership role with a brief to grow the Emerald division revenues and profits by leading our marketing function across all activities, driving subscription revenues, growing event revenues, and working with others to launch products that drive engagement, and support a large marketing-solutions business.

The Head of Marketing works in a collaborative ‘matrix’ fashion with publishers, editors and event directors, together with web development and technology functions to deliver growth for the business, and they work with the Heads of Marketing and leaders in the other 4 Emap divisions. Influencing and collaboration skills are thus important.

Key Responsibilities:

• Lead marketing at a strategic and commercial level for the portfolio and input into companywide activities.
• With the MD decide on priorities in marketing, in the face of increasing and often conflicting demands.
• Direct the marketing activities for the portfolio including audience development, events, paid subscriptions, data growth and management and driving sponsorship and advertising enquiries, and ensuring brand activities such as show attendance are at a high level.
• Review current team structure and design a team organisation, which allows for delivery across an extensive range of activities, within the financial constraints the company can afford.
• Lead, motivate and mentor the team.
• Ensure projects are delivered on time and to budget.
• Manage targets, revenue generation and KPIs across the portfolio.
• Set and control budgets and report regularly on targets, spend and activity.
• Develop and maintain relationships with key stakeholders, suppliers, and associations.
• Be the driver in maintaining brand values, brand recognition and reputation.
• Put data at the core of the portfolio growth, and with the MD develop data strategy across the portfolio. Ensure data is up to date and constantly renewed.
• Maintain superior quality marketing communications across the portfolio and promote best practice.
• Represent the company on association committees such as the PPA and the ABC.

Key Results Area:

• Meet and exceed agreed targets and levels of service across the business.
• Effective team working with a large variety of stakeholders.
• Maintain a high performing stable team, while maintaining cost control, improving efficiency, and providing a compelling place to work. The current team has twelve members of staff, and several freelancers who work with us regularly.

Personal Specifications and Competencies:

• Strong influencing skills with the ability to influence and negotiate for time and resources at all levels.
• Evidence of success in building and managing relationships with high level stakeholders.
• Evidence of success in prioritising and dealing with high level sensitive information and taking appropriate action on a regular basis.
• Organisational awareness with the ability to operate with confidence and credibility across all functions of the Company.
• Evidence of understanding and interest in technology, particularly digital media, social media, AI, and CRM and other marketing systems.
• Excellent planning, organisational and time management skills, with the ability to work under pressure and to tight deadlines and to demonstrate an effective and resourceful approach to addressing issues.
• Ability to manipulate and manage data. Strong skills and evidence of success in acquiring new data.
• Sound judgement with the ability to interpret, analyse, and disseminate complex, sensitive information.
• A strong understanding of business and organisational risk and the ability to analyse situations and apply judgement on decisions.
• Resourceful and purposeful, with initiative, drive, and a powerful desire to deliver exceptional results.
• A collaborator both internally and externally.
• Excellent verbal and written communication skills, including the ability to present and explain management information clearly to a variety of audiences.

Other Requirements:

• B2B media and events experience essential.
• People management experience essential.
• Subscriptions experience preferred.
• Event experience preferred.
• Can demonstrate successful use of technology to improve results/efficiency.
• To be able to demonstrate understanding and use of AI.
• Excellent copywriting skills.
• Understanding of the use and development of data, and using it to drive product innovation.
• Experience of managing substantial budgets.

Personal Attributes:

• Highly organised
• Detail orientated
• Motivated
• Driven
• High energy
• Curious
• High personal integrity
• Great communicator
• Trustworthy
• Collaborator
• Professional
• Careful
• Thoughtful
• Considerate
• Driven to self-learn and improve.

What we offer

Learning & Development: At emap, we believe that employee learning and development are the key drivers of our success. To ensure continuous growth and meet the ever-changing demands of the workplace, we provide an environment that fosters continuous development for our employees. Our employees are encouraged to identify their areas of personal and professional development aligned with our strategic areas, including management development, health, safety & wellbeing, sales, event management, marketing strategy, editorial, and information technology. We have a structured framework designed to help equip our employees with the necessary knowledge, skills, and behaviours to excel in their job roles, contributing to achieving our organisational objectives. To support our employees’ career development, we have designed specialised programs, as well as other stand-alone role-specific and generic courses, under the emap academy.

Benefits: emap is part of Metropolis Group. Together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.

• 25 days of annual leave, with the option to buy or sell additional days.
• One additional day of annual leave per year - Celebration Day.
• Health plan
• Life assurance
• Private virtual GP access
• Seasonal flu jabs available at the office.
• Continuous learning & development opportunities.
• In-house Excellence Awards and other innovation projects.
• Cycle-to-work scheme
• Discounted gym memberships
• Retail discount vouchers
• Rail season ticket loans
• Pension scheme
• One paid volunteer day per year
• Annual Summer & Winter Celebrations
• Work from home during August
• Income protection and more

Privacy: Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept. You can see our privacy policy at www.metropolis.co.uk/privacy.

Diversity and Inclusion: We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.

How to apply: Please submit your CV and covering letter. Due to the volume of applications, we receive, we are unable to give individual feedback at the application stage, however if you are successfully shortlisted, you will be contacted within 10 working days of your application.