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For Companies At a Glance
- Tasks: Lead marketing strategies to boost Ema's visibility in top-tier reports and publications.
- Company: Join Ema, a cutting-edge AI platform founded by ex-Google and Coinbase leaders.
- Benefits: Enjoy a hybrid work model, competitive compensation, and potential equity options.
- Why this job: Be part of a revolutionary team transforming enterprise productivity with innovative technology.
- Qualifications: 10+ years in B2B marketing, preferably in SaaS or AI startups, with strong communication skills.
- Other info: Ema is an equal opportunity employer, fostering a diverse and inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
Role OverviewInfluencer & Analyst Marketing
Lead our analyst relations strategy and secure inclusion of Ema/ABT in top-tier analyst reports (e.g., Gartner, IDC, HFS, Everest Group etc.).
Build and manage relationships with key influencers and consulting firms (e.g., BCG, McKinsey, PwC).
Partner with our elite network of advisors to place high-impact content in publications like Harvard Business Review.
Create a repeatable advisor-led content model for category creation and amplification.
Field Marketing
Build and execute top tier conferences strategy.
Design and execute high-touch executive events — think salons, roundtables, and curated experiences — that generate qualified pipeline.
Own pipeline contribution through 4–5 strategic field initiatives.
Ensure every event aligns to our ABT narrative and delivers measurable ROI.
Partner Marketing
Launch co-marketing campaigns and enablement programs with our top strategic partners.
Drive new partner-sourced pipeline through joint campaigns and partner-seller certification.
Manage and enhance our partner portal to streamline communications, campaign resources, and engagement.
Scale a \”white-glove\” partner marketing program with QBRs, joint planning, and templated campaign playbooks.
Qualifications
10+ years of B2B marketing experience, ideally in high-growth SaaS or AI-driven startups.
Proven success in influencer, analyst, partner, or field marketing with measurable pipeline impact.
Deep understanding of the enterprise tech and services ecosystem — including advisory firms, GSIs, and analysts.
Track record of managing executive stakeholders and complex cross-functional initiatives.
Excellent written and verbal communication skills, especially in shaping narratives and thought leadership.
Comfortable operating in high-velocity, ambiguous environments; you thrive on building from 0→1.
Why Join Ema
Be part of a mission-driven team transforming the future of enterprise work with Agentic AI.
Work with top executives, visionary advisors, and world-class partners.
Own high-visibility, high-impact marketing initiatives with C-suite alignment.
Competitive compensation, equity, and benefits.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.
Ema Unlimited is an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or genetics.
Website: https://www.ema.co/
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Marketing Lead employer: Ema
Contact Detail:
Ema Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within the SaaS and AI sectors. Understanding the current landscape will help you speak confidently about how your experience aligns with Ema's goals.
✨Tip Number 2
Network with professionals in the analyst and influencer marketing space. Attend industry events or webinars where you can connect with key players from firms like Gartner or McKinsey, as building these relationships could be crucial for your role.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven measurable impact in previous roles. Highlighting your successes in securing placements in top publications or managing complex cross-functional initiatives will demonstrate your capability.
✨Tip Number 4
Showcase your understanding of the enterprise tech ecosystem by discussing recent developments or challenges faced by advisory firms and GSIs. This knowledge will position you as a well-informed candidate who can contribute to Ema's strategic goals.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 10+ years of B2B marketing experience, especially in high-growth SaaS or AI-driven startups. Emphasise any relevant achievements in influencer, analyst, or partner marketing.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the enterprise tech ecosystem and your ability to manage complex cross-functional initiatives. Use specific examples to showcase your success in driving measurable pipeline impact.
Showcase Communication Skills: Since excellent written and verbal communication skills are crucial for this role, consider including a brief section in your application that outlines your experience in shaping narratives and thought leadership.
Highlight Adaptability: Ema values candidates who thrive in high-velocity, ambiguous environments. Include examples in your application that illustrate how you've successfully built strategies from the ground up in similar settings.
How to prepare for a job interview at Ema
✨Research the Company and Its Technology
Before your interview, make sure to thoroughly research Ema and its AI platform. Understand how their technology works and the impact it has on enterprise productivity. This will help you demonstrate your genuine interest in the company and its mission.
✨Prepare for Strategic Questions
Given the role's focus on analyst relations and influencer marketing, be ready to discuss your previous experiences in these areas. Prepare specific examples of how you've successfully built relationships with key stakeholders and driven measurable outcomes in past roles.
✨Showcase Your Communication Skills
As a Marketing Lead, excellent written and verbal communication skills are crucial. Be prepared to articulate your thoughts clearly and concisely during the interview. You might even want to practice presenting a brief thought leadership piece to showcase your narrative-shaping abilities.
✨Demonstrate Adaptability and Problem-Solving
Ema operates in a high-velocity environment, so it's important to show that you can thrive in ambiguity. Share examples of how you've successfully navigated complex situations or built strategies from scratch, highlighting your ability to adapt and problem-solve effectively.
