Associate Director of Sales

Are you an experienced e Commerce leader with a passion for driving Direct-to-Consumer (DTC) growth? Our client, a global consumer brands business, is looking for a

Associate Sales Director - e Commerce to lead the online strategy for a portfolio of internationally recognised lifestyle and consumer brands across the EMEA region.

This is an exciting opportunity to take ownership of DTC strategy, lead a high-performing cross-functional team, and shape the future of digital commerce within a growing international organisation.

• London (Hybrid – 3 days per week in the office)
• Permanent, Full-Time

The Opportunity

Reporting into the Online Director, you will be responsible for defining and executing the Direct-to-Consumer strategy across multiple premium consumer brands throughout EMEA.

You'll lead a cross-functional e Commerce team spanning sales, merchandising, digital marketing, CRM, operations, SEO and technology, with responsibility for delivering ambitious revenue growth while creating best-in-class online customer experiences.

Responsibilities

• Develop and execute the DTC strategy aligned with long-term business objectives.
• Drive online sales performance and deliver against revenue and commercial targets.
• Lead, mentor and develop a multidisciplinary e Commerce team.
• Own SEO strategy alongside agency partners to increase organic traffic and visibility.
• Develop CRM, retention and loyalty initiatives to maximise customer lifetime value.
• Partner with Finance and Operations on inventory forecasting and planning.
• Collaborate with Performance Marketing to optimise paid media performance.
• Evaluate new e Commerce technologies and platform enhancements.
• Continuously improve website performance, customer journey and conversion rates.
• Monitor KPIs, analyse performance data and identify opportunities for growth.
• Stay ahead of industry trends, consumer behaviour and competitor activity across the EMEA market.

Qualifications

• 10 years' experience within digital commerce/e Commerce, ideally within consumer goods, retail, FMCG, lifestyle or similar B2C environments.
• Proven experience leading Direct-to-Consumer (DTC) strategy.
• Strong commercial mindset with ownership of revenue and online trading performance.
• Experience across multiple e Commerce functions including merchandising, customer experience, digital marketing, payments, analytics and omnichannel.
• Strong leadership and stakeholder management skills.
• Experience managing cross-functional projects.
• Understanding of web technologies and e Commerce implementation.
• Experience with Shopify and/or Magento.
• Knowledge of SEO, CRM and digital acquisition strategies.
• Excellent organisational skills with the ability to thrive in a fast-paced environment.
• Degree in Business, Marketing, Economics or a related discipline (or equivalent experience).
• Fluent English is essential; additional European languages (particularly French) are advantageous.
• Full right to work in the UK.

Benefits

• Hybrid working (3 days per week in the London office).
• Annual bonus opportunity.
• Flexible working arrangements.
• Enhanced holiday benefits with length of service.
• Learning and development opportunities.
• Modern collaborative office environment.
• Company shutdown between Christmas and New Year.
• Employee share purchase scheme.
• The opportunity to join a growing international business with an exciting portfolio of premium consumer brands.

Interested?

If you\'re looking for your next leadership opportunity in e Commerce and would like to learn more, we\'d love to hear from you. Apply today or contact

EM4Y Ltd for a confidential discussion.

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