Commercial Marketing Lead

We’re Elvie – a pioneer in the FemTech industry, developing cutting-edge smart technology to transform previously overlooked categories like breast pumping and pelvic floor health. Our mission is to empower women through radical, female-first innovation, breaking taboos and challenging stigma along the way.

Elvie recently joined forces with Willow, a fellow leader in FemTech and maternal health based in the U.S. This powerful combination brings together two iconic brands, combining a market-leading product portfolio with teams of world-class engineers, designers, and commercial experts. Together, we\’re set to shape the future of maternal health on a global scale.

As we embark on this exciting new transitional chapter, this role will play a pivotal part in helping to define and deliver our vision across international markets.

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Job Overview

Elvie is looking for a creative and passionate International Marketing Lead that is ready to take on a highly fast-paced and strategic integrated marketing role. You will drive forward the development and delivery of our integrated marketing strategy, owning the full execution of the UK marketing plans and supporting our distributor partners in our European markets.

You will lead and guide a team of brilliantly talented channel experts across retail, PR, Influencers and paid social to support their channel strategies. You will spearhead the overarching strategic framework of marketing campaigns, brand guardianship in local markets, budget prioritisation and ensuring we are using spend as efficiently as possible across the full funnel to ultimately accelerate brand awareness and commercial growth.

Main Responsibilities

Own the development, execution and analysis of the integrated marketing strategy for our International markets across brand campaigns, new product launches and commercially seasonal moments.

• Work with internal marketing channel experts to develop effective campaign strategies including retail, digital, PR, influencers, etc that support business objectives.
• Fully own the integrated marketing strategy for the UK, across the full funnel. Whilst also supporting our international distributor markets with campaign planning, marketing best practice and insights.
• Continuously think outside the box to ensure we are learning, adapting and using spend as efficiently as possible in the right places to deliver strong ROI.
• Monitor and report on campaign performance.

Build, manage and optimise the full international integrated marketing budget.

• Allocate and manage budget effectively across channels and initiatives, ensuring investment is aligned with brand goals and delivering maximum impact.
• Deliver against P&L goals and objectives.

Local marketing expertise:

• Serve as a point of contact between global and local teams to provide direction on messaging, creative assets, and media strategies based on local market needs.
• Conduct routine business analysis including monthly business reviews and recommendations, as well as analysis of consumer habits and the competitor landscape to guide the strategy.
• Lead the development of local creative briefs and contribute to Global messaging frameworks and content planning

What we’re looking for:

• 6+ years of experience in an integrated marketing role.
• Strategic thinker with strong analytical skills, with a flair of creativity too.
• Experience in an EU role with understanding of local nuances.

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The benefits you’ll get:

We\’re on an exceptional journey. And we can offer you a genuinely purpose-led career with a culture built on trust, autonomy, and flexibility. In addition, we\’ll give you:

• 9-day fortnight working pattern – for our full time employees we work 9 days every fortnight with every other Friday as a non-working day for you to spend as you wish.
• Lots of flexibility: whether it’s working from home, doing the school run, or life admin. We believe trust and flexibility allows everyone to show up as their best selves.
• 25 days’ annual leave, plus bank holidays.
• Life leave days; getting married, moving house, menopause or just things that you can’t put a label on that matter to you.
• 5=10 leave: 10 days’ additional leave on your 5th and 10th years of service.
• Generous parental leave policies; maternity & adoption (16 weeks at full pay, then 8 weeks paid at 75% followed by 15 weeks at SMP rate), paternity/partner (6 weeks at full pay to take at any point during the first year of your child’s life), shared parental leave.
• Healthcare plans, life insurance, and an employee assistance program for you and your family.
• Group income protection; protect your salary if you get sick.
• A free Elvie Trainer for you to keep or give away when you join.
• Generous employee and friends & family discounts on Elvie products.
• Wellbeing support from YuLife and access to SmartHealth app with unlimited GP appointments for you and your family.

What you can expect after you’ve applied:

A member of our team will reach out to you after they have reviewed your application. You must ensure your application is completed correctly.

We do often receive a large number of applications for our roles, please don’t let visibility of this deter you from applying. We review and aim to respond to every application.

We would like to get to know you through your background, attitude, experience and understand your motivation to work with us. Our interview process varies depending on the position.

This is an exciting time to join Elvie. You’ll have a voice, make an impact, and have the opportunity to mould your role. So be ready to learn, have fun, and be inspired by our passionate, talented team – having a sense of humour helps too

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