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For Companies At a Glance
- Tasks: Lead and execute innovative marketing strategies for international markets.
- Company: Join Elvie, a trailblazer in FemTech, transforming women's health with cutting-edge technology.
- Benefits: Enjoy a 9-day fortnight, flexible working, generous leave, and wellness support.
- Why this job: Be part of a mission-driven team that empowers women and breaks taboos in health.
- Qualifications: 6+ years in integrated marketing; strategic thinker with creativity and EU market experience.
- Other info: Opportunity to shape your role and make a real impact in a supportive culture.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Elvie is seeking a creative and passionate International Marketing Lead to drive a fast-paced, strategic integrated marketing program. You will own the development and delivery of the integrated marketing strategy for international markets, leading the UK plan and supporting distributor partners across Europe. You will guide a team of channel experts across retail, PR, influencers and paid social to support channel strategies, set the strategic framework for campaigns, oversee local brand guardianship, allocate budgets efficiently, and accelerate brand awareness and commercial growth.
Responsibilities
- Own the development, execution and analysis of the integrated marketing strategy for international markets across brand campaigns, new product launches and commercially seasonal moments.
- Collaborate with internal marketing channel experts to develop campaign strategies (retail, digital, PR, influencers, etc.) that support business objectives.
- Fully own the integrated marketing strategy for the UK, across the full funnel, while supporting international distributor markets with campaign planning, best practices and insights.
- Continuously optimize spend to improve ROI and learnings.
- Monitor and report on campaign performance.
- Build, manage and optimise the full international integrated marketing budget; allocate investments across channels and initiatives to align with brand goals and maximize impact.
- Deliver against P&L goals and objectives.
- Serve as a point of contact between global and local teams to guide messaging, creative assets and media strategies based on local market needs.
- Conduct routine business analysis including monthly reviews and consumer/competitor insights to inform strategy.
- Lead development of local creative briefs and contribute to Global messaging frameworks and content planning.
Qualifications
- 6+ years of experience in an integrated marketing role.
- Strategic thinker with strong analytical skills and creativity.
- Experience in an EU role with understanding of local nuances.
Benefits
- 9-day fortnight for full-time employees (every other Friday off).
- Flexible working arrangements and a culture that values trust and autonomy.
- 25 days of annual leave plus bank holidays; life leave for significant events; 5=10 leave at 5 and 10 years of service.
- Generous parental leave policies; healthcare plans, life insurance, and employee assistance program.
- Tax-efficient group pension scheme and group income protection.
- Employee product perks and discounts; wellbeing support with YuLife and SmartHealth app with GP access for you and your family.
What to expect after you apply
A member of our team will reach out after reviewing your application. Please ensure your application is complete. We review and aim to respond to every application, though we often receive many submissions.
This is an exciting time to join Elvie. You’ll have a voice, make an impact, and have the opportunity to shape your role. Expect an interview process that may vary by position.
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Commercial Marketing Lead employer: Elvie
Contact Detail:
Elvie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Lead
✨Tip Number 1
Familiarise yourself with the FemTech industry and Elvie's product offerings. Understanding the unique challenges and innovations in this space will help you articulate how your experience aligns with their mission during interviews.
✨Tip Number 2
Network with professionals in the FemTech sector, especially those who have experience in international marketing roles. Engaging with industry experts can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare to discuss specific examples of successful integrated marketing campaigns you've led in the past. Highlight your strategic thinking and creativity, as these are key qualities that Elvie is looking for in a candidate.
✨Tip Number 4
Stay updated on current trends in maternal health and consumer behaviour within the FemTech market. Being knowledgeable about recent developments will demonstrate your passion for the industry and your commitment to contributing to Elvie's growth.
We think you need these skills to ace Commercial Marketing Lead
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand Elvie's mission and values. Familiarise yourself with their products and recent developments in the FemTech industry. This knowledge will help you tailor your application to align with their goals.
Tailor Your CV: Make sure your CV highlights relevant experience in integrated marketing roles, especially any work related to international markets. Use specific examples that demonstrate your strategic thinking and creativity, as these are key qualities they are looking for.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the FemTech industry and your understanding of the challenges it faces. Discuss how your skills and experiences make you a perfect fit for the role and how you can contribute to Elvie's mission.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples in your application that demonstrate your ability to analyse campaign performance and consumer behaviour. Highlight any tools or methodologies you have used to achieve successful outcomes.
How to prepare for a job interview at Elvie
✨Show Your Passion for FemTech
Elvie is all about empowering women through innovative technology. Make sure to express your enthusiasm for the FemTech industry and how you can contribute to breaking taboos and challenging stigma in this space.
✨Demonstrate Strategic Thinking
As a Commercial Marketing Lead, you'll need to showcase your ability to think strategically. Prepare examples of past marketing strategies you've developed and how they led to successful outcomes, particularly in international markets.
✨Highlight Your Analytical Skills
The role requires strong analytical skills. Be ready to discuss how you've used data to inform marketing decisions, optimise budgets, and measure campaign performance in previous roles.
✨Prepare for Creative Problem-Solving
Elvie values creativity and innovation. Think of instances where you've had to think outside the box to solve a problem or improve a marketing campaign. This will demonstrate your fit for their dynamic and fast-paced environment.
