At a Glance
- Tasks: Lead product marketing strategies to transform healthcare education with innovative AI solutions.
- Company: Join a global leader in health information and analytics, shaping the future of education.
- Benefits: Enjoy flexible working hours, wellbeing initiatives, and competitive salary packages.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real impact on student outcomes and healthcare education through cutting-edge technology.
- Qualifications: 12+ years in product marketing, with a strong background in healthcare education or edtech.
Do you thrive at the intersection of product marketing, strategy, and customer engagement? Are you passionate about transforming healthcare education through AI and innovative learning technologies?
About our Team: Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health. We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and support a more personalized and localized healthcare experience. All for the benefit of every patient.
About the role: The health education market is being redefined as AI continues to change how students learn. And at Elsevier, we are shaping how to advance student outcomes with our technology and AI-driven solutions. Elsevier Health has one of the strongest education portfolios in the world: Sherpath AI, Osmosis, ShadowHealth, HESI, ClinicalKey Student and more. This VP will own how we position and go to market globally across nursing, medical, and allied health education — ensuring that our products win at the point of institutional adoption and remain the preferred learning platform as students’ progress through their careers. This role is an opportunity for a product marketer who understands both the institutional buyer (Deans of Nursing/Medicine, faculty, program directors) and the individual learner (medical students and nursing students) and can build a go-to-market motion that serves both. The role reports into the Chief Marketing Officer, Elsevier Health. The role sits on the Global Health Marketing Leadership team & on the Elsevier Healthcare Education Leadership team.
Responsibilities:
- Own positioning, messaging, and go-to-market strategy for the full Elsevier Health Education portfolio — both existing products and new launches.
- Build deep market intelligence on the health education landscape & competitive positioning.
- Define distinct value propositions for institutional buyers (universities, nursing programs, health systems) and individual learners.
- Lead a team of product marketers aligned to key product lines; establish launch processes and field enablement standards.
- Partner with Education BU leadership on roadmap input, launch readiness, and commercial strategy — bringing the buyer's voice into product decisions.
- Build the sales enablement toolkit: collateral, case studies, competitive battle cards. Partner closely with Customer Success.
- Define and report on the portfolio's marketing-influenced metrics: adoption, renewal, expansion, and student engagement.
- Develop a narrative for Elsevier Health Education that is compelling to institutions, faculty, and students simultaneously.
Requirements:
- 12+ years of product marketing experience; 3+ years in a senior leadership role with direct reports.
- Strong background in healthcare education, edtech, or professional learning — you understand how academic institutions buy and how learners engage.
- Proven ability to build differentiated positioning in competitive, content-rich categories.
- Experience working across both institutional B2B and individual B2C marketing motions.
- Strong cross-functional operating instincts — comfortable partnering with Product, Sales, and Business Unit leadership.
- Exceptional written storytelling; able to craft a narrative that resonates with deans and a second-year nursing or medical student simultaneously.
- Track record of launching products in education technology or professional development markets.
- Prior experience at an edtech or health education company.
- Deep understanding of the nursing & medical education pipeline and how institutions select learning platforms.
- Familiarity with how AI-powered learning tools — spaced repetition, adaptive testing, clinical simulation — are reshaping student expectations.
- Experience with US and international markets.
Work in a way that works for you:
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the business:
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. What you do every day will help advance science and healthcare to advance human progress.
U.S. National Base Pay Range: $156,700 - $290,900. Geographic differentials may apply in some locations to better reflect local market rates.
This job is eligible for an annual incentive bonus. Application deadline is 10/23/2026.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Vice President, Product Marketing - Education employer: Elsevier
At Elsevier, we pride ourselves on being an excellent employer, particularly for our Java Software Engineer role in Oxford. Our vibrant work culture fosters collaboration and innovation, while our commitment to employee growth is evident through continuous learning opportunities and flexible working arrangements that promote a healthy work-life balance. Join us to be part of a team that values your contributions and supports your professional journey in the exciting field of scientific knowledge sharing.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Product Marketing - Education
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Elsevier and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Elsevier are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Elsevier on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Elsevier. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President, Product Marketing - Education
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Elsevier. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Elsevier:Show us that you’ve done your homework! In your application, briefly mention what you admire about Elsevier’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Elsevier
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Elsevier will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Elsevier, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
