At a Glance
- Tasks: Lead product marketing strategy for innovative clinical solutions impacting healthcare globally.
- Company: Join a global leader in healthcare information and analytics.
- Benefits: Enjoy flexible working hours, wellbeing initiatives, and competitive salary packages.
- Other info: Opportunity for career growth in a dynamic and supportive environment.
- Why this job: Shape the future of healthcare by connecting professionals and institutions worldwide.
- Qualifications: 12+ years in product marketing with strong leadership and healthcare industry experience.
Vice President, Product Marketing – Clinical Solutions
Are you energized by the challenge of unifying enterprise B2B demand generation and direct-to-user B2C growth into one integrated strategy that drives measurable impact?
Do you want the opportunity to build and scale a global demand and growth organization, shaping the team, systems, and strategy that connect healthcare professionals, students, institutions, and health systems worldwide?
About our Team
At Elsevier Clinical Solutions, we are redefining how clinicians learn, decide, and deliver care.
Our portfolio spans Clinical Decision Support, Competency Management, and Patient Engagement—impacting millions of healthcare decisions globally.
About the role
This VP will own product marketing strategy for the Clinical Solutions segment from product positioning through to sales enablement and customer evidence.
You bring the rigor of a best-in-class product marketer — positioning grounded in customer evidence, impact measured against business outcomes, and the cross‑functional operating skills to execute.
This is not a communications or content role.
It is a strategic marketing leadership position for someone who understands how clinical tools are bought, adopted, and renewed inside health systems—and who knows how to build a marketing motion around that buying journey.
The role reports into the Chief Marketing Officer, Elsevier Health.
The role sits on the Marketing Leadership team & on the Clinical Solutions Leadership team.
Responsibilities
- Own positioning, messaging, and product marketing strategy for the full Clinical Solutions portfolio — both existing products and new launches.
Products span Clinical Decision Support, Nurse Readiness, Patient Engagement and Specialty Solutions.
- Build deep market intelligence on the clinical solutions landscape, emerging care delivery models, and competitive positioning across key product categories.
- Define distinct value propositions for institutional buyers (health systems, hospitals, IDNs) and clinical end users — including nurses, physicians, and care teams.
- Lead a team of product marketers aligned to key product lines; establish launch processes and field enablement standards.
- Partner with Clinical Solutions BU leadership on roadmap input, launch readiness, and commercial strategy — bringing the buyer’s and clinician’s voice into product decisions.
- Define and report on the portfolio’s marketing‑influenced metrics: adoption, renewal, expansion, and clinical engagement.
- Develop a narrative for Elsevier Clinical Solutions that is compelling to health system executives, clinical educators, and frontline care teams simultaneously.
- Partner across the marketing organization to build and launch data‑driven, customer‑insight led marketing programs.
Requirements
- 12+ years of product marketing experience, including at least 3 in a senior leadership role with direct reports.
- Deep familiarity with enterprise B2B buying cycles in healthcare, health IT, or life sciences — you understand what it takes to sell into health systems, IDNs, or academic medical centers.
- Proven track record of building positioning that wins: you have launched products, displaced incumbents, and built compelling narratives that sales teams use.
- Exceptional written storytelling; able to craft a narrative that resonates with Chief Medical Officers and a clinician, simultaneously.
- Experience building sales and customer success enablement toolkits: pitch decks, case studies, and competitive battle cards.
- Strong cross‑functional operating instincts — you know how to work with Product, Sales, and Customer Success without losing the thread of what the market needs.
- Fluency with clinical decision support, EHR ecosystems, or point‑of‑care tools.
- Exceptional written and verbal communication; able to translate clinical nuance into commercial clarity.
- Experience building and scaling a product marketing function, not just inheriting one.
- Prior experience at a clinical decision support company (Up To Date/Wolters Kluwer, Dyna Med, Micromedex, or AI‑native peers such as Open Evidence).
- Understanding of how AI is reshaping clinical workflows and what that means for incumbent content players.
- Experience with US and international markets.
Work in a way that works for you.
We promote a healthy work/life balance across the organization.
We offer an appealing working prospect for our people.
With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society.
Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice.
What you do every day will help advance science and healthcare to advance human progress.
U. S. National Base Pay Range: $156,700 - $290,900. Geographic differentials may apply in some locations to better reflect local market rates.
Base Pay Range for CO is $156,700 - $290,900.
Base Pay Range for IL is $164,500 - $305,500.
Base Pay Range for Chicago, IL is $172,400 - $320,000.
Base Pay Range for MD is $164,500 - $305,500.
Base Pay Range for NY is $172,400 - $320,000.
Base Pay Range for New York City is $188,000 - $349,000.
Base Pay Range for Rochester, NY is $156,700 - $290,900.
Base Pay Range for OH is $148,800 - $276,300.
Base Pay Range for NJ is $198,044- $316,356.
This job is eligible for an annual incentive bonus.
Application deadline is 10/23/2026.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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Vice President, Product Marketing – Clinical Solutions employer: Elsevier
At Elsevier, we pride ourselves on being an excellent employer, particularly for our Java Software Engineer role in Oxford. Our vibrant work culture fosters collaboration and innovation, while our commitment to employee growth is evident through continuous learning opportunities and flexible working arrangements that promote a healthy work-life balance. Join us to be part of a team that values your contributions and supports your professional journey in the exciting field of scientific knowledge sharing.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Product Marketing – Clinical Solutions
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Elsevier and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Elsevier are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Elsevier on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Elsevier. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President, Product Marketing – Clinical Solutions
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Elsevier. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Elsevier:Show us that you’ve done your homework! In your application, briefly mention what you admire about Elsevier’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Elsevier
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Elsevier will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Elsevier, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
