At a Glance
- Tasks: Lead the creation of data-driven marketing strategies that shape healthcare engagement.
- Company: Join a global leader in health information and analytics.
- Benefits: Enjoy flexible hours, wellbeing initiatives, and competitive pay.
- Other info: Opportunity to build a new function and lead high-performing teams.
- Why this job: Make a real impact on global health marketing with innovative strategies.
- Qualifications: 12+ years in marketing with strong data and content strategy skills.
The predicted salary is between 63000 - 77000 £ per year.
Are you excited by the opportunity to turn audience intelligence, competitive signals, and performance data into strategies that shape what we build, where we invest, and how we engage healthcare professionals and institutions worldwide? Do you want to build a new marketing intelligence and strategy function from the ground up—defining how data, insights, and content come together to drive smarter decisions and measurable impact across Global Health Marketing?
About our Team: Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health. We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and support a more personalized and localized healthcare experience. All for the benefit of every patient.
About the role: The VP, Marketing Intelligence & Strategy will own the data-to-strategy-to-content pipeline: the function that translates audience intelligence, competitive signals, and performance data into actionable decisions about what to build, where to invest, how to position, and what to say. This new introduction will move marketing to data-driven, insight-driven programs with a systematic translation of market signals into content strategy and investment decisions. This is a new function — which means you'll define what it becomes. You'll be the center of how Global Health Marketing plans and invests: translating data into strategy, audience intelligence into content, and market signals into decisions. It's a role that sits at the intersection of analytics, strategy, and marketing leadership.
Responsibilities:
- Lead the Marketing Intelligence & Strategy function — the organization’s center for market insight, content strategy, and investment intelligence. Data will impact strategic integrated marketing plans and the content created – building plans centered around driving influence across the buying journey.
- Create annual Global Health Marketing plans in partnership with Product Marketing and Demand & Growth team (who will own distribution of content at scale across channels).
- Own the unified attribution model: define how marketing investment translates to pipeline, retention, and revenue, in close partnership with the Demand & Growth team, Product Marketing, and Finance.
- Synthesize and leverage audience intelligence: inclusive of clinician behavior, student learning patterns, institutional buying journeys, etc. – and competitive positioning across Clinical Solutions and Education markets.
- Set content strategy direction — the strategic framework that determines what content is created, for whom, and at what stage of the buying journey.
- Develop competitive intelligence and market mapping; translate signals from the market into positioning and investment recommendations.
- Develop an automation roadmap that accelerates content operations without sacrificing quality.
- Present strategic recommendations to CMO and senior leadership; influence roadmap, budget, and org decisions with evidence.
Requirements:
- 12+ years of marketing experience with a demonstrable track record of using data & insight to drive strategy — not just measure it.
- Deep expertise in marketing analytics, attribution, and measurement — you can build measurement models, challenge a methodology, and translate results into business outcomes.
- Strong content strategy instincts: you understand how insight should flow into content, and how content should serve the buying journey at every stage.
- Experience building cross-functional intelligence functions — working with product, sales, finance, and external research partners.
- Exceptional synthesis and communication skills; able to distil complex market signals into clear strategic recommendations.
- Experience with AI marketing tools, personalization platforms, and the emerging landscape of autonomous content operations.
- People leadership experience: you have built and led high-performing analytical and strategic marketing teams.
- Prior experience in a healthcare/health tech — understanding healthcare professional behaviour and institutional buying dynamics.
- Experience working with marketing programs that span both B2B and B2C; experience creating multi-faceted programs that can speak to both an end user and an institutional buyer.
- Experience with advanced marketing analytics platforms (Salesforce Einstein, Adobe Analytics, Looker, Tableau, or equivalent).
- Background in market research or audience intelligence at a research-intensive organization.
- Familiarity with how AI is reshaping content creation, personalization, and marketing operations — and how to build governance around it.
Work in a way that works for you:
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the business:
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. What you do every day will help advance science and healthcare to advance human progress.
This job is eligible for an annual incentive bonus.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Vice President, Marketing Intelligence & Strategy employer: Elsevier
At Elsevier, we pride ourselves on being an excellent employer, particularly for our Java Software Engineer role in Oxford. Our vibrant work culture fosters collaboration and innovation, while our commitment to employee growth is evident through continuous learning opportunities and flexible working arrangements that promote a healthy work-life balance. Join us to be part of a team that values your contributions and supports your professional journey in the exciting field of scientific knowledge sharing.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Marketing Intelligence & Strategy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Elsevier and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Elsevier are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Elsevier on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Elsevier. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President, Marketing Intelligence & Strategy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Elsevier. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Elsevier:Show us that you’ve done your homework! In your application, briefly mention what you admire about Elsevier’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Elsevier
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Elsevier will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Elsevier, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
