At a Glance
- Tasks: Lead and unify B2B and B2C marketing strategies to drive growth in healthcare.
- Company: Global leader in health information and analytics, dedicated to improving health outcomes.
- Benefits: Flexible working hours, wellbeing initiatives, and competitive salary with bonus potential.
- Other info: Innovative culture with opportunities for career advancement and personal development.
- Why this job: Shape the future of healthcare marketing and make a real impact on global health.
- Qualifications: 12+ years in growth marketing, strong leadership skills, and experience in B2B/B2C environments.
Vice President, Demand & Growth Marketing
Are you energized by the challenge of unifying enterprise B2B demand generation and direct-to-user B2C growth into one integrated strategy that drives measurable impact?
Do you want the opportunity to build and scale a global demand and growth organization, shaping the team, systems, and strategy that connect healthcare professionals, students, institutions, and health systems worldwide?
About our Team
Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health.
We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and support a more personalized and localized healthcare experience.
All for the benefit of every patient.
About the role
Elsevier Health operates at the intersection of two distinct growth motions: enterprise B2B — selling into health systems, universities, and institutions — and B2C direct, reaching individual clinicians, nurses, and students.
This VP will build and lead the single integrated demand and growth function that owns both — the B2B pipeline and the B2C direct funnel — with one shared media team, one channel strategy, and one accountability structure.
This is a T-shaped operator: someone with genuine depth in either B2B or B2C, and the ability to lead both.
You will set the demand generation strategy, alongside the direct to end user strategy, and build the team and systems that deliver it at scale.
Responsibilities
- Partner closely with Product Marketing VPs to develop cohesive strategy for B2B and B2C in line with annual commercial goals.
- Own the integrated demand generation strategy across B2B enterprise pipeline and B2C direct acquisition — setting targets, channel mix, and budget allocation.
- Lead a team responsible for B2B marketing program and B2C including product websites. Evolve approach to ensure clear B2B2C hand offs and measurement approach.
- Lead the paid media team, leveraging a shared channel infrastructure, and creating new measurement and optimization approach.
- Build and own the cross-motion attribution model in partnership with Marketing Intelligence & Strategy, Customer Experience & Events, and Finance.
- Drive performance marketing at scale: paid search, paid social, programmatic, affiliate, and lifecycle across both motions.
- Set the acquisition strategy for B2C — understanding the distinct funnels for Osmosis, Clinical Key AI, and Complete Anatomy direct purchasers.
- Partner with VP, Marketing Intelligence & Strategy on audience intelligence, segmentation, and investment optimization.
- Present performance & optimization approach to senior leadership on a regular cadence.
Requirements
- 12+ years of growth or demand generation experience; 4+ years in a senior leadership role owning pipeline or revenue targets.
- Track record of building and scaling demand generation in a complex, multi-motion environment (B2B and B2C, or enterprise and consumer).
- Deep fluency in performance marketing channels — paid search, paid social, programmatic, lifecycle/CRM — with the ability to build strategy and challenge the team on execution.
- Strong analytical instincts: you are comfortable owning a number, diagnosing pipeline problems, and adjusting levers quickly.
- Direct experience with AI-powered marketing tools, personalization platforms, and the emerging landscape of autonomous content operations.
- People leadership experience: you have built and led high-performing analytical and strategic marketing teams.
Ability to attract, develop, and retain exceptional marketing talent.
- Experience buying media in-house coupled with experience outsourcing media buying to a partner.
- Experience with CRM (Salesforce), Marketing Automation (Braze, Marketo or Hub Spot), and attribution or BI platforms.
- Experience in health tech, edtech, or professional information markets — particularly where enterprise and direct revenue coexist.
- Familiarity with HCP or clinical professional marketing and the compliance considerations involved.
- Track record of building & scaling new marketing programs and approaches – this is a role that will require innovative thinking and creativity to shape the next chapter of Health marketing.
- Work in a way that works for you
We promote a healthy work/life balance across the organization.
We offer an appealing working prospect for our people.
With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
About the business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society.
Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice.
What you do every day will help advance science and healthcare to advance human progress.
U. S. National Base Pay Range: $156,700 - $290,900. Geographic differentials may apply in some locations to better reflect local market rates.
Base Pay Range for CO is $156,700 - $290,900.
Base Pay Range for IL is $164,500 - $305,500.
Base Pay Range for Chicago, IL is $172,400 - $320,000.
Base Pay Range for MD is $164,500 - $305,500.
Base Pay Range for NY is $172,400 - $320,000.
Base Pay Range for New York City is $188,000 - $349,000.
Base Pay Range for Rochester, NY is $156,700 - $290,900.
Base Pay Range for OH is $148,800 - $276,300.
Base Pay Range for NJ is $198,044- $316,356.
This job is eligible for an annual incentive bonus.
Application deadline is 10/23/2026.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.
We are committed to providing a fair and accessible hiring process.
If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
USA Job Seekers: EEO Know Your Rights.
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Vice President, Demand & Growth Marketing employer: Elsevier
At Elsevier, we pride ourselves on being an excellent employer, particularly for our Java Software Engineer role in Oxford. Our vibrant work culture fosters collaboration and innovation, while our commitment to employee growth is evident through continuous learning opportunities and flexible working arrangements that promote a healthy work-life balance. Join us to be part of a team that values your contributions and supports your professional journey in the exciting field of scientific knowledge sharing.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Demand & Growth Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Elsevier and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Elsevier are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Elsevier on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Elsevier. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President, Demand & Growth Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Elsevier. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Elsevier:Show us that you’ve done your homework! In your application, briefly mention what you admire about Elsevier’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Elsevier
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Elsevier will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Elsevier, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
