Paid Search Specialist

Paid Search Specialist

Are you eager to develop and deliver paid media programs as part of our marketing programs for our scientific journal publishing division?

Do you like collaborating with global (publishing) teams to deliver success?

About our Team

As the world’s leading provider of science and health information, Elsevier serves more than 30 million scientists, students and health and information professionals worldwide. A global company headquartered in Amsterdam, employing more than 7000 people in 24 countries, we help customers advance science and health by providing world-class information and innovative tools that help them make critical decisions, enhance productivity and improve outcomes.

Our Science, Technology, and Medical, Journals division manages an extensive collection of high impact scientific journals. We take ownership for the reputation of our journals to authors and the quality of the content we publish. We are a team of over 80 globally based marketing professionals that collaborate with our organisation to identify opportunities and deliver successful marketing strategies.

About the Role

We are seeking a Paid Search Specialist to join our team. In this role, you will be responsible for designing, implementing, managing and optimizing paid search campaigns for our journals across multiple platforms, with a primary focus on Google Search Ads, Display Ads, and YouTube video ads. You will ensure that campaigns are carried out based on the briefs received and will use insights to propose improvements and deliver optimizations.

The Paid Search Specialist plays a crucial role in driving traffic, engagement, and achieving our marketing goals.

This role reports directly to the Head of E-Marketing in STMJ, with a secondary reporting relationship with the Channel Manager for Paid Ads and Social, to ensure alignment between strategy and operations.

Responsibilities

• Planning, developing, and executing paid advertising campaigns across Google Search, Display Ads, and YouTube. Overseeing and managing new paid search campaigns, ad groups, and accounts, and supporting the creation of paid search marketing initiatives;
• Conducting keyword research, audience targeting, and ad copywriting, providing creative copy suggestions with the help of AI tools;
• Managing campaign budgets effectively and optimizing for key performance indicators (KPIs). Maintaining and monitoring keyword bids, managing daily and monthly budget caps, impression share, quality score, and other metrics;
• Analyzing campaign performance data and providing regular reports with actionable insights. Evaluating search results and performance across major search channels, monitoring and administering web analytics dashboards, reports, and key reporting tools;
• Staying up to date on the latest industry trends and best practices in paid advertising;
• Collaborating with the marketing team to ensure campaigns align with overall marketing strategies;
• Communicating project development, timelines, results, and dependencies to stakeholders and team members.

Requirements

• Bachelor’s degree or a related field;
• Strong understanding of digital marketing concepts and best practices;
• Solid relevant work experience managing paid advertising campaigns on Google Search Ads, Display Ads, and YouTube Ads. Certifications in Google Marketing Platforms are a plus but not required;
• Ability to deliver insightful campaign performance reports. Experience with campaign tracking and reporting tools. Experience with Google Tag Manager and Adobe Analytics is a plus;
• Excellent analytical and problem-solving skills;
• Good communication and organizational skills. Confident in effectively dealing with internal stakeholders;
• Ability to work independently and as part of a team;
• A positive, enthusiastic, and proactive approach to daily responsibilities. Strong ability to organize and prioritize workload, demonstrating competency in multitasking;
• Understanding of the publishing industry and dynamics.

What We Offer

• A truly global, dynamic, and challenging work environment with opportunities for personal and professional development;
• Competitive salary and flexible/hybrid working arrangements;
• Access to various training, coaching, and e-learning modules for long-term career growth;
• Engagement in social responsibility programs that leverage knowledge and strengths to improve education, science, healthcare, and environmental sustainability.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working remotely from home and our office in a flexible hybrid pattern
• Working flexible hours – flexing the times you work in the day

Working with us

We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play. Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do, and how they do it.

About us

As the global leader for advanced information and decision support in science and healthcare, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice.

At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

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