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For Companies At a Glance
- Tasks: Lead strategic marketing initiatives to engage and grow academic and research segments.
- Company: Join Elsevier, a global leader in advancing science and healthcare.
- Benefits: Competitive salary, annual bonus, and location-specific benefits.
- Why this job: Make a real impact by driving awareness and demand for innovative researcher solutions.
- Qualifications: 7+ years in B2B marketing with a focus on SaaS or academic markets.
- Other info: Dynamic work environment with opportunities for professional growth and collaboration.
The predicted salary is between 60000 - 100000 £ per year.
About the Team
Elsevier’s Academic & Government (A&G) group helps our communities to establish, discover and share knowledge in an effort to advance human progress. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes. Within the A&G marketing group, the Researcher and Library (R&L) Audience team is responsible for driving awareness and demand for the researcher product portfolio.
About the Role
The Senior Manager, Segment Marketing for the R&L Audience team will lead and implement strategic marketing initiatives to drive engagement, growth, and retention across key academic and research segments. This person is responsible for translating market insights and customer needs into actionable marketing strategies and compelling messaging. Partnering closely with cross-functional teams, the Senior Manager will ensure that Elsevier’s researcher solutions are positioned clearly and persuasively to researchers, librarians, and other institutional stakeholders. This role bridges product marketing and revenue enablement by developing high-impact messaging frameworks, sales narratives, and program content that support a unified customer experience. The successful candidate is customer-centric, data-informed, and skilled at navigating complex matrix environments to deliver measurable results.
Key Responsibilities
- Developing strong understanding of key customer segments and markets (e.g., librarians, researchers, academic institutions).
- Identifying customer pain points, industry trends (e.g., GenAI, open science, research integrity), and competitive dynamics to inform marketing strategies, positioning, and messaging.
- Creating persona-based value propositions and segment narratives that increase engagement.
- Developing and executing persona-based programs in support of product launches, portfolio expansions, and thought leadership initiatives; deliverables will include developing program content for global events (e.g., webinars, LinkedIn Live, conferences, workshops).
- Collaborating with central and regional teams to build and execute marketing plans that align with business priorities and resonate with key segments.
- Developing sales enablement tools, messaging briefs, and content that supports the buyer journey and aligns with the Challenger Sales methodology.
- Collaborating with other sales enablement colleagues and product marketers to streamline the process and execution for content development, field feedback, sales readiness, and measurement of messaging and content impact.
- Partnering with Sales, Product, and sales training teams to deliver training, content, and resources that improve commercial effectiveness.
Qualifications
- Have 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement, ideally of SaaS offerings or academic markets.
- Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results.
- Have an understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology.
- Have experience developing enablement content, sales narratives, and digital marketing assets.
- Have an analytical mindset with experience using metrics to inform strategy and optimize performance.
- Have excellent project management, communication, and stakeholder engagement skills.
- Have a Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
Primary Location Base Pay Range: Home based-Ohio $90,500 - $150,900. This job is eligible for an annual incentive bonus.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Senior Manager, Segment Marketing in London employer: Elsevier
Contact Detail:
Elsevier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Segment Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in segment marketing.
✨Tip Number 3
Practice your pitch! Be ready to explain how you can drive engagement and growth in the role. Highlight your past successes in similar positions to make a strong impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Manager, Segment Marketing in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the key customer segments mentioned in the job description, like researchers and librarians. This shows us that you get our mission and can connect with our audience.
Showcase Your Experience: Highlight your 7+ years of experience in B2B marketing or segment marketing. Use specific examples from your past roles that demonstrate how you've crafted successful go-to-market strategies. We want to see how your background aligns with what we’re looking for!
Be Data-Driven: We love candidates who can back up their strategies with data. Mention any metrics or analytics you've used to inform your marketing decisions. This will show us that you have an analytical mindset and can optimise performance effectively.
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality shine through. A touch of authenticity can make your application stand out. Remember to apply through our website to ensure your application gets the attention it deserves!
How to prepare for a job interview at Elsevier
✨Know Your Audience
Before the interview, take time to understand the key customer segments and markets relevant to the role. Familiarise yourself with the pain points of librarians and researchers, as well as industry trends like GenAI and open science. This knowledge will help you tailor your responses and demonstrate your expertise.
✨Craft Your Messaging
Prepare to discuss how you would create persona-based value propositions and segment narratives. Think about examples from your past experience where you successfully developed marketing strategies that drove engagement. Being able to articulate this clearly will show your capability in aligning with the company's goals.
✨Showcase Your Analytical Skills
Be ready to talk about how you've used metrics to inform your marketing strategies in previous roles. Bring specific examples of how data-driven decisions led to measurable results. This will highlight your analytical mindset, which is crucial for the Senior Manager position.
✨Collaborate and Communicate
Since this role involves working closely with cross-functional teams, prepare to discuss your project management and stakeholder engagement skills. Share examples of how you've collaborated with sales and product teams to develop effective marketing content. This will demonstrate your ability to navigate complex environments and deliver results.