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- Tasks: Lead strategic marketing initiatives to drive growth in a key customer segment.
- Company: Join Elsevier, a global leader in information and analytics for science and healthcare.
- Benefits: Enjoy generous holidays, health benefits, and a supportive work-life balance.
- Why this job: Make a real impact on global health outcomes while advancing your career.
- Qualifications: 10+ years in B2B marketing with strong leadership and communication skills.
- Other info: Be part of a dynamic team dedicated to innovation and societal benefit.
The predicted salary is between 72000 - 108000 £ per year.
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
The Senior Director of Segment Marketing is a strategic leadership role responsible for driving growth within a priority customer segment. Reporting to the VP, Academic Leader and Funder Audience Marketing, this role defines the global segment marketing vision and ensures execution aligns with business and revenue goals. You will lead the development and execution of global segment growth strategies that directly impact marketing-sourced bookings and overall sales growth. Leading a dedicated team, you will translate market insights and positioning into actionable go-to-market plans, delivering compelling, persona-driven messaging, campaigns, and sales enablement that support the full buying journey. This role requires a seasoned B2B marketing leader with strong executive presence, a collaborative mindset, and a proven track record of delivering results in a global, cross-functional environment.
Responsibilities- Drive segment growth in support of A&G's growth ambition
- Define and execute global segment marketing and GTM strategies
- Translate positioning and insights into high-impact programs, campaigns, and sales enablement
- Own persona-based messaging, value propositions, and sales enablement frameworks
- Prioritise segment opportunities and align resources to highest-growth initiatives
- Partner closely with Product, Sales, Field Marketing, Strategy, and Comms
- Lead, develop, and inspire a high-performing segment marketing team
- 10+ years of B2B marketing experience, including 5+ years in senior leadership
- Proven success driving marketing-sourced pipeline and bookings
- Experience enabling sales teams with clear messaging, assets, and GTM guidance
- Deep expertise in segmentation, persona-based marketing, and complex buyer journeys
- Strong cross-functional leadership and executive communication skills
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you:We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Generous holiday allowance with the option to buy additional days
- Health screening, eye care vouchers and private medical benefits
- Wellbeing programs
- Life assurance
- Access to a competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel Season ticket loan
- Electric Vehicle Scheme
- Optional Dental Insurance
- Maternity, paternity and shared parental leave
- Employee Assistance Programme
- Access to emergency care for both the elderly and children
- RECARES days, giving you time to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources
- Access to employee discounts scheme via Perks at Work
If performed in New York, the base pay range is $115,400 - $192,200. If performed in New York City, the base pay range is $120,600 - $200,900. If performed in Rochester, NY, the base pay range is $99,700 - $166,000.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our form or please contact 1-855-833-5120.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Senior Director, Segment Marketing in London employer: Elsevier
Contact Detail:
Elsevier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Segment Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. The more people you know, the better your chances of landing that Senior Director role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent projects. This will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Tip Number 3
Practice your pitch! You need to clearly articulate your experience and how it aligns with the role. Focus on your B2B marketing successes and how you've driven growth in previous positions. Confidence is key!
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the position. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior Director, Segment Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Director, Segment Marketing role. Highlight your B2B marketing experience and leadership skills, as these are key for us. Use specific examples that showcase your success in driving growth and executing marketing strategies.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for segment marketing and how your vision aligns with our goals at StudySmarter. Be sure to mention any relevant experience that demonstrates your ability to lead a high-performing team.
Showcase Your Results: When detailing your past roles, focus on quantifiable results. We love numbers! Whether it’s increased bookings or successful campaigns, showing how you’ve made an impact will grab our attention and show us what you can bring to the table.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at Elsevier
✨Know Your Segment Inside Out
Before the interview, dive deep into the specific customer segment you'll be targeting. Understand their pain points, needs, and how your previous experiences can address these. This will show that you're not just familiar with the role but also genuinely interested in making an impact.
✨Showcase Your Leadership Style
As a Senior Director, your leadership approach is crucial. Be prepared to discuss your management style and how you've successfully led teams in the past. Use examples that highlight your ability to inspire and develop talent, as well as how you foster collaboration across departments.
✨Prepare for Strategic Discussions
Expect to engage in conversations about global marketing strategies and go-to-market plans. Brush up on recent trends in B2B marketing and be ready to share your insights on how to drive growth. This demonstrates your strategic thinking and readiness to contribute from day one.
✨Align with Company Values
Research Elsevier's mission and values, especially their commitment to advancing science and improving health outcomes. Be ready to articulate how your personal values align with theirs and how you can contribute to their goals. This connection can set you apart from other candidates.
