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- Tasks: Lead strategic marketing initiatives to drive growth in a key customer segment.
- Company: Join a global leader in information and analytics, making a real impact on health outcomes.
- Benefits: Enjoy generous holidays, health benefits, and a supportive work-life balance.
- Why this job: Shape the future of science and healthcare while leading a high-performing team.
- Qualifications: 10+ years in B2B marketing with strong leadership and communication skills.
- Other info: Access extensive learning resources and volunteer opportunities for personal growth.
The predicted salary is between 90000 - 150000 £ per year.
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
The Senior Director of Segment Marketing is a strategic leadership role responsible for driving growth within a priority customer segment. Reporting to the VP, Academic Leader and Funder Audience Marketing, this role defines the global segment marketing vision and ensures execution aligns with business and revenue goals.
You will lead the development and execution of global segment growth strategies that directly impact marketing-sourced bookings and overall sales growth. Leading a dedicated team, you will translate market insights and positioning into actionable go-to-market plans, delivering compelling, persona-driven messaging, campaigns, and sales enablement that support the full buying journey. This role requires a seasoned B2B marketing leader with strong executive presence, a collaborative mindset, and a proven track record of delivering results in a global, cross-functional environment.
Responsibilities- Drive segment growth in support of A&G’s growth ambition
- Define and execute global segment marketing and GTM strategies
- Translate positioning and insights into high-impact programs, campaigns, and sales enablement
- Own persona-based messaging, value propositions, and sales enablement frameworks
- Prioritise segment opportunities and align resources to highest-growth initiatives
- Partner closely with Product, Sales, Field Marketing, Strategy, and Comms
- Lead, develop, and inspire a high-performing segment marketing team
- 10+ years of B2B marketing experience, including 5+ years in senior leadership
- Proven success driving marketing-sourced pipeline and bookings
- Experience enabling sales teams with clear messaging, assets, and GTM guidance
- Deep expertise in segmentation, persona-based marketing, and complex buyer journeys
- Strong cross-functional leadership and executive communication skills
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Generous holiday allowance with the option to buy additional days
- Health screening, eye care vouchers and private medical benefits
- Wellbeing programs
- Life assurance
- Access to a competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel Season ticket loan
- Electric Vehicle Scheme
- Optional Dental Insurance
- Maternity, paternity and shared parental leave
- Employee Assistance Programme
- Access to emergency care for both the elderly and children
- RECARES days, giving you time to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources
- Access to employee discounts scheme via Perks at Work
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by contacting us. We do not request money or banking details from job applicants. Please read our Candidate Privacy Policy. We are an equal opportunity employer: qualified applicants are considered for and treated without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Senior Director, Segment Marketing in Lincoln employer: Elsevier
Contact Detail:
Elsevier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Segment Marketing in Lincoln
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they align with your experience in B2B marketing. We want you to show them you’re not just a fit for the role, but for the team too!
✨Tip Number 3
Practice your pitch! Be ready to articulate your past successes and how they relate to the Senior Director role. We suggest using the STAR method (Situation, Task, Action, Result) to structure your responses and make a lasting impression.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to show you were engaged and interested.
We think you need these skills to ace Senior Director, Segment Marketing in Lincoln
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B marketing and leadership. We want to see how your skills align with the role of Senior Director, Segment Marketing, so don’t hold back on showcasing your achievements!
Showcase Your Strategic Thinking: In your application, emphasise your ability to define and execute marketing strategies. We’re looking for someone who can translate market insights into actionable plans, so share examples of how you've done this in the past.
Highlight Collaboration Skills: This role requires strong cross-functional leadership, so be sure to mention your experience working with teams across different departments. We love seeing candidates who can foster collaboration and drive results together!
Apply Through Our Website: We encourage you to submit your application through our website for a smoother process. It’s the best way for us to receive your details and get you started on your journey with StudySmarter!
How to prepare for a job interview at Elsevier
✨Know Your Segment Inside Out
Before the interview, dive deep into the specific customer segment you'll be targeting. Understand their needs, pain points, and how your previous experience aligns with driving growth in that area. This will show your potential employer that you're not just familiar with the role but also passionate about making a real impact.
✨Showcase Your Leadership Style
As a Senior Director, you'll need to inspire and lead a team. Be prepared to discuss your leadership philosophy and provide examples of how you've successfully developed high-performing teams in the past. Highlighting your collaborative mindset and ability to drive results will resonate well with the interviewers.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various departments like Product, Sales, and Strategy. Think of specific instances where you've successfully collaborated across functions to achieve a common goal. Sharing these experiences will demonstrate your ability to navigate complex environments and build strong relationships.
✨Craft Compelling Messaging Examples
Since the role involves creating persona-driven messaging and sales enablement frameworks, come prepared with examples of successful campaigns you've led. Discuss the strategies you used to translate market insights into impactful messaging, and how those efforts contributed to sales growth. This will showcase your expertise in segmentation and marketing strategy.
