Overview
As Global Portfolio Marketing Director, you steer the GTM strategy for a $450M multi-vertical B2B portfolio. You align product, sales and lifecycle marketing, shaping propositions and brand across six markets to drive penetration, renewals, and cross-sell. You lead a small team of senior managers, embedding customer insights into scalable, market-ready plans. This role blends strategy, storytelling, and cross-functional leadership to accelerate growth and ensure consistent execution at scale.
Pay / Benefits
- Competitive base salary
- Equity / long-term incentives
- Flexible hybrid working model (3 days in office)
- Private health insurance
- Enhanced pension contribution
- Generous annual leave
Responsibilities
- Translate customer insights into a unified portfolio-level GTM strategy across six markets
- Define ICPs, personas, positioning, and competitive frameworks per vertical and ensure consistency across content and sales
- Lead annual and quarterly GTM planning with cross-functional stakeholders (Product, Commercial Directors, Sales)
- Develop and supervise a portfolio-wide insights programme (VOC, CI, value proof points, win/loss, analyst input)
- Partner with Product Management on product launches and readiness, enabling cross-functional coordination
- Hire, develop and coach a team of 5–6 Senior Marketing Managers and set clear OKRs/KPIs
- Collaborate with Lifecycle teams to translate strategy into acquisition, adoption, cross-sell/upsell, and renewal programs
- Guide content strategy and sales enablement to ensure assets are current and fit-for-purpose
- Represent six market verticals’ insights to global Product and Marketing leadership to influence roadmap
- Balance protection of recurring revenue with acceleration of new revenue through cross-sell and new-logo acquisition
Key requirements
- Solid progressive B2B marketing experience in senior portfolio/product/solutions leadership
- Proven success managing a complex multi-product portfolio at or above $250M revenue
- People-management experience with teams of 4+
- Deep expertise in B2B GTM strategy, positioning, messaging, and launches
- Strong commercial acumen linking marketing to pipeline, revenue and retention metrics
- Experience across multiple markets and ability to navigate cultural/linguistic differences
- Excellent executive communication and storytelling for C-suite and large audiences
- Proficiency with CRM (Salesforce), MAP (Marketo/HubSpot), analytics (Tableau/Power BI), and CMS
- Bachelor’s in Marketing, Business, or related field; MBA advantageous
- Fluency in English; German/French/Dutch/Spanish/Italian desirable
- Collaborative and cross-functional leadership
- Data-driven decision-making
- Strategic storytelling and executive presence
- Salesforce
- Marketo or HubSpot
- Tableau or Power BI
Portfolio Marketing Director in Cambridge employer: Elsevier
At Elsevier, we pride ourselves on being an excellent employer, particularly for our Java Software Engineer role in Oxford. Our vibrant work culture fosters collaboration and innovation, while our commitment to employee growth is evident through continuous learning opportunities and flexible working arrangements that promote a healthy work-life balance. Join us to be part of a team that values your contributions and supports your professional journey in the exciting field of scientific knowledge sharing.
