Sr Manager Segment Strategy in London

We are seeking a Sr Manager Segment Strategy to develop and embed audience segmentation and go-to-market (GTM) strategy across the Academic Leaders and Funders marketing team, enabling Elsevier to prioritize the right institutional audiences and align marketing resources to drive growth, retention, and relevance. This role sits at the heart of strategic planning, driving insight-led marketing that connects Elsevier’s portfolio to the needs of research institutions, funders, and governments.

Key Responsibilities

• Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization.
• Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments.
• Partner with the broader marketing organization to embed audience strategy into campaign execution.
• Translate audience insights into strategic focus areas that inform campaign planning and resource allocation.
• Embed segmentation and prioritization models into annual planning and campaign development.
• Provide strategic input into briefs, messaging, and positioning decisions.
• Support regional localization and field marketing alignment.
• Monitor campaign performance by segment and recommend targeting refinements.
• Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance.
• Report on segment-level progress against pipeline and engagement goals.
• Contribute to team-wide GTM and persona frameworks.
• Enable broader marketing teams to adopt and apply segmentation in their daily work.
• Promote a customer-first, audience-led approach to planning across teams.

Success Looks Like

• Clear and actionable segmentation strategy adopted across campaign and planning processes.
• Marketing efforts are more targeted, resulting in increased engagement and ROI.
• Sales and Marketing are aligned on high-priority audiences and strategic focus areas.
• Regional teams feel equipped to tailor campaigns to local institutional priorities.
• Segment marketing becomes embedded in Elsevier’s approach to strategic planning and execution.

Qualifications & Experience

• 7–10+ years in strategic marketing, customer segmentation, or go-to-market planning.
• Experience working in complex B2B environments such as publishing, SaaS, or education.
• Proven ability to lead the development of strategic frameworks and translate insights into action.

Skills and attributes

• Highly analytical, with strong skills in market and customer analysis.
• Strong planning and communication skills; able to influence and align across functions.
• Comfortable navigating ambiguity and making decisions based on incomplete information.
• Demonstrated ability to connect business goals to customer needs through marketing.

Preferred experience

• Familiarity with research institutions, academic stakeholders, or funding/government environments.
• Experience with persona development, campaign targeting, or key account analysis.
• Knowledge of field marketing and global-regional planning dynamics.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits.
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan.
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs.
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity.
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits.
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts.
• In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know.