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- Tasks: Lead exciting campaigns for new car models and services in a dynamic environment.
- Company: Join a leading car manufacturer with a strong reputation in the industry.
- Benefits: Competitive salary, career growth, and a chance to shape the future of automotive.
- Other info: Onsite role in Chiswick Park, London, with a vibrant team culture.
- Why this job: Make a real impact in the automotive world while working with passionate teams.
- Qualifications: 10 years in car manufacturing and 3 years in tactical campaigns required.
The predicted salary is between 60000 - 80000 £ per year.
Please be aware that only applicants with solid experience in the car manufacturing industry will be considered. This job requires working onsite at Chiswick Park London, 5 days a week.
Responsibilities:
- Develop and execute go-to-market (GTM) strategies for new and existing vehicle models and automotive services.
- Conduct market research and competitive analysis to identify opportunities, pricing strategies, and positioning.
- Define target customer segments and create value propositions tailored to retail and fleet customers.
- Collaborate with Sales, Marketing, Dealer Networks, and After-Sales teams to align product strategies with revenue goals.
- Develop pricing, packaging, and promotional strategies to drive sales and profitability.
- Create and maintain sales enablement tools, including training materials, product guides, and playbooks.
- Track and analyse launch performance, sales data, and customer feedback, and recommend improvements.
- Manage cross-functional stakeholders to ensure on-time, on-budget execution of GTM initiatives.
Requirements:
- Ideally 10 years’ experience working within an OEM.
- Ideally 3 years’ experience working in tactical campaign area and have good performance in promoting cars.
- Strong understanding of retail consumer finance essential.
- With experience across some of the core responsibilities.
- Ideally with a relevant degree or qualification.
- Strong sales target driven and entrepreneurial spirit with good business acumen.
Product Manager (Tactical Campaign) - Car Manufacturer employer: ELP Consult
Contact Detail:
ELP Consult Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager (Tactical Campaign) - Car Manufacturer
✨Tip Number 1
Network like a pro! Get in touch with folks in the car manufacturing industry, especially those who have experience in tactical campaigns. Attend industry events or join online forums to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, highlight your experience in developing go-to-market strategies and your understanding of retail consumer finance. Make sure they know you’re the right fit for their team.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and market performance. Bring insights to the table about how you can improve their strategies. This shows you’re not just interested in the role, but also invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you ace your application and connect with the right people. Plus, it’s a great way to show your enthusiasm for the role!
We think you need these skills to ace Product Manager (Tactical Campaign) - Car Manufacturer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to highlight your experience in the car manufacturing industry. We want to see how your background aligns with the responsibilities listed in the job description, so don’t hold back on showcasing relevant projects and achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for the Product Manager role. We love seeing passion for the automotive sector, so share your insights on market trends or innovative strategies you've implemented in the past.
Showcase Your Analytical Skills: Since this role involves market research and competitive analysis, make sure to highlight any experience you have in these areas. We’re looking for someone who can dig deep into data and come up with actionable insights, so don’t shy away from sharing specific examples!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at ELP Consult
✨Know Your Market
Before the interview, dive deep into the car manufacturing industry. Understand current trends, key players, and recent innovations. This knowledge will help you speak confidently about market research and competitive analysis, showing that you're not just familiar with the industry but also passionate about it.
✨Showcase Your GTM Experience
Be ready to discuss specific go-to-market strategies you've developed in the past. Prepare examples that highlight your ability to execute successful campaigns for vehicle models or automotive services. This will demonstrate your hands-on experience and strategic thinking, which are crucial for this role.
✨Understand Customer Segments
Familiarise yourself with different customer segments in the automotive market, including retail and fleet customers. Be prepared to discuss how you would tailor value propositions for these groups. This shows that you can think critically about customer needs and align them with product strategies.
✨Collaborate and Communicate
Since this role involves working with various teams, be ready to share examples of how you've successfully collaborated with sales, marketing, and after-sales teams in the past. Highlight your communication skills and ability to manage cross-functional stakeholders, as this will be key to executing GTM initiatives effectively.