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- Tasks: Create and execute innovative marketing strategies for a leading automotive brand.
- Company: Join a dynamic team in the fast-paced automotive industry.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact on brand identity and marketing campaigns in a vibrant sector.
- Qualifications: 7+ years in marketing, strong analytical skills, and a passion for brand building.
- Other info: Collaborative environment with exciting projects and career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
Brand & Marketing Strategy
Develop and implement integrated marketing strategies aligned with the brand's market entry and growth objectives. Build brand positioning, messaging and go-to-market plans suitable for the UK automotive market. Ensure consistent brand identity across all marketing channels.
Campaign Management
Plan and execute national and regional marketing campaigns (online and offline). Manage product launch campaigns, tactical promotions and seasonal activities. Track campaign performance and optimise based on data and insights.
Digital & Performance Marketing
Oversee digital marketing activities including social media, website, CRM, paid media and content marketing. Work closely with agencies to deliver effective digital and performance-driven campaigns. Monitor key metrics such as leads, traffic, conversion and ROI.
Dealer & Local Marketing Support
Support dealer network marketing activities including local campaigns, POS materials and events. Provide marketing guidelines, toolkits and best practices to local partners.
Market & Consumer Insights
Conduct market research and competitor analysis to inform strategy and decision-making. Analyse customer behaviour, trends and feedback to continuously refine marketing approaches.
Budget & Agency Management
Manage marketing budgets effectively ensuring cost control and return on investment. Coordinate with creative, media, PR and digital agencies to deliver high-quality outputs.
Requirements
- Essential
Proven experience in a marketing role preferably within the automotive, FMCG or consumer brands sector. Strong experience in brand building, campaign management and digital marketing. Experience working with agencies and managing multiple projects simultaneously. Strong analytical skills with the ability to translate data into actionable insights. Excellent communication and stakeholder management skills. - Desirable
Experience supporting a new brand launch or market entry. Experience working in an international or matrix organisation. Automotive industry knowledge and understanding of dealer networks.
Required Skills:
- Education: Bachelors degree or higher in marketing, automotive engineering, economics or business management.
- Professional Experience: Over 7 years of relevant experience in OEMs and the communication industry. Proven ability to establish and maintain strong media relationships. Open-minded with a start‐up mindset. Excellent communication, coordination, planning and execution skills. Strong ability to handle pressure; proactive and innovative.
- Language Requirement: High level of proficiency in English.
Key Skills: Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft Powerpoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding.
Employment Type: Full Time
Vacancy: 1
Brand Manager in London employer: ELP Consult Ltd.
Contact Detail:
ELP Consult Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing campaigns and achievements. This is your chance to showcase your brand management prowess and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand positioning and come armed with ideas on how you can contribute to their marketing strategies. This shows you're not just interested in the role, but genuinely invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your experience in brand building and campaign management, especially in the automotive sector. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your background makes you the perfect fit for our team. Don’t forget to mention any relevant projects or achievements.
Showcase Your Analytical Skills: Since we value data-driven decision-making, be sure to include examples of how you've used analytics to optimise campaigns in the past. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at ELP Consult Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand their recent campaigns and how they align with the automotive sector. This will help you demonstrate your passion and knowledge during the conversation.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. Use data to back up your claims, as this aligns perfectly with the analytical skills they're looking for.
✨Be Ready to Discuss Digital Strategies
Since digital marketing is a key focus, be prepared to discuss your experience with social media, CRM, and content marketing. Bring examples of how you've used these channels effectively and how you measure success through metrics like ROI and conversion rates.
✨Understand the Dealer Network Dynamics
Familiarise yourself with how dealer networks operate within the automotive industry. Be ready to discuss how you would support local marketing efforts and provide guidance to dealers. This shows that you understand the broader context of the role and can contribute to their success.
