Digital Marketing Manager

Full time | ELP Consult Ltd. | United Kingdom

Posted On 17/01/2026

Job Information

Automotive

City London

Province City of London

Postal Code EC1A

Job Description

• Develop and execute digital marketing plans in alignment with overall brand and product strategy.
• Manage digital advertising & lead generation campaigns (including paid search, display, social media, affiliates, automotive publishers and retargeting ads).
• Lead SEO/SEM strategy and execution to drive organic traffic and improve.
• Oversee website content, performance, UX, and analytics (working with web developers and creative teams).
• Collaborate with PR, Retailer and Creative teams to deliver engaging and brand-consistent campaigns.
• Implement and manage CRM and email marketing initiatives to support lead nurturing and conversion.
• Analyse & report on digital campaign performance using tools like Google Analytics, Meta Ads Manager, and GA4.
• Manage marketing budgets and ensure strong ROI across all platforms.
• Monitor competitors and industry trends to identify opportunities for.
• Ensure compliance with advertising standards and data protection regulations (e.g., GDPR).

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of digital marketing experience, preferably in the automotive, consumer goods, or tech industry.
• Strong understanding of digital marketing channels & lead generation.
• Experience managing website CMS platforms (e.g., WordPress, Drupal) and analytics tools (e.g., GA4).
• Solid knowledge of social media platforms (Meta, TikTok, LinkedIn, YouTube) and ad manager platforms.
• Proficiency in marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Mailchimp).
• Analytical mindset with a focus on performance metrics and ROI.
• Excellent project management and communication skills.
• Automotive industry experience and/or bilingual (Mandarin/English) is a plus.