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- Tasks: Create and execute innovative marketing strategies for a leading automotive brand.
- Company: Join a dynamic team in the fast-paced automotive industry.
- Benefits: Competitive salary, career growth, and opportunities to work with top agencies.
- Why this job: Make a real impact on brand growth and connect with consumers.
- Qualifications: 7+ years in marketing, strong analytical skills, and a passion for branding.
- Other info: Exciting environment with opportunities for creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Brand & Marketing Strategy
- Develop and implement integrated marketing strategies aligned with the brand's market entry and growth objectives.
- Build brand positioning, messaging and go-to-market plans suitable for the UK automotive market.
- Ensure consistent brand identity across all marketing channels.
Campaign Management
- Plan and execute national and regional marketing campaigns (online and offline).
- Manage product launch campaigns, tactical promotions and seasonal activities.
- Track campaign performance and optimise based on data and insights.
Digital & Performance Marketing
- Oversee digital marketing activities including social media, website, CRM, paid media and content marketing.
- Work closely with agencies to deliver effective digital and performance-driven campaigns.
- Monitor key metrics such as leads, traffic, conversion and ROI.
Dealer & Local Marketing Support
- Support dealer network marketing activities including local campaigns, POS materials and events.
- Provide marketing guidelines, toolkits and best practices to local partners.
Market & Consumer Insights
- Conduct market research and competitor analysis to inform strategy and decision-making.
- Analyse customer behaviour, trends and feedback to continuously refine marketing approaches.
Budget & Agency Management
- Manage marketing budgets effectively ensuring cost control and return on investment.
- Coordinate with creative, media, PR and digital agencies to deliver high-quality outputs.
Requirements
Essential
- Proven experience in a marketing role preferably within the automotive, FMCG or consumer brands sector.
- Strong experience in brand building, campaign management and digital marketing.
- Experience working with agencies and managing multiple projects simultaneously.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and stakeholder management skills.
Desirable
- Experience supporting a new brand launch or market entry.
- Experience working in an international or matrix organisation.
- Automotive industry knowledge and understanding of dealer networks.
Required Skills:
- Education: Bachelors degree or higher in marketing, automotive engineering, economics or business management.
- Professional Experience: Over 7 years of relevant experience in OEMs and the communication industry.
- Proven ability to establish and maintain strong media relationships.
- Open-minded with a start-up mindset.
- Excellent communication, coordination, planning and execution skills.
- Strong ability to handle pressure; proactive and innovative.
Language Requirement: High level of proficiency in English.
Key Skills: Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft Powerpoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding.
Employment Type: Full Time
Vacancy: 1
Brand Manager employer: ELP Consult Ltd.
Contact Detail:
ELP Consult Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and brand strategies. Use real data to showcase your impact. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s brand and marketing strategies. Be ready to discuss how you can help them achieve their goals in the UK automotive market. Tailor your answers to show you understand their needs!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Brand Manager. Highlight your experience in brand building and campaign management, especially in the automotive sector. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our brand's growth. Be sure to mention any relevant experience with digital marketing and agency collaboration.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to optimise campaigns or improve brand performance. This will show us that you can turn insights into action.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at ELP Consult Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand their recent campaigns and how they align with the automotive sector. This will not only show your enthusiasm but also help you discuss how you can contribute to their brand strategy.
✨Prepare for Campaign Discussions
Be ready to talk about your past experiences in campaign management. Have specific examples of successful campaigns you've led, including the strategies you used and the results achieved. This will demonstrate your hands-on experience and ability to optimise campaigns based on data.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, prepare to discuss how you've used data to inform marketing decisions. Bring examples of how you've conducted market research or competitor analysis and how those insights shaped your strategies.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's marketing goals, challenges in the automotive market, and how they measure success. This shows your genuine interest and helps you assess if the company is the right fit for you.
