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For Companies At a Glance
- Tasks: Lead innovative PR projects and campaigns for Arla's iconic brands.
- Company: Join Arla, a global leader in dairy, known for quality products like Lurpak and Castello.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Shape brand reputation and make a real impact in a fast-paced, supportive team.
- Qualifications: 10+ years in consumer and corporate PR, ideally in FMCG or food sectors.
- Other info: Be part of a company owned by dairy farmers, making a difference worldwide.
The predicted salary is between 36000 - 60000 £ per year.
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Do you want to be part of a growing and innovative global food business? Do you want to work in a fast moving and creative international communications team that can shape and drive the brand that is Arla and all it stands for as well as create a strong purpose amongst our stakeholders?
At Arla, we do so much more than make some of the world’s favourite dairy products. We make natural products taste delicious, mornings worth getting up for and family dinners unforgettable. Our brands such as Castello, Lurpak and the Arla brand itself make us an important part of modern life in over 100 countries around the world. We are very proud that we are owned by dairy farmers and have 19.000 colleagues at the heart of our business.
We feel this makes us special and working at Arla means that every single one of us plays an invaluable role. Together, we continue to build on our €10bn turnover to deliver the most value for our farmer owners and continually build on our position as one of the largest dairy companies in the world.
The opportunity
As a result of significant growth of the Arla UK business over recent years, a new role has been created within the UK Communications team. Arla Foods is recruiting for a PR Manager who will build a compelling brand proposition for Arla amongst its consumers and corporate audiences.
As PR Manager you will:
- Improve and manage Arla’s reputation and brand awareness in the UK through engaging public relation activities
- Lead, drive and innovate PR projects for Arla UK’s brands (Arla brand, Castello and Lurpak)
- Devise and roll out PR campaigns with support from critical relationships including the Global PR Teams, UK and Group Communications Directors, UK Category Directors and brands teams as well as local communications business partners
- Recruit and manage external consumer PR agencies to drive cost effective and powerful campaigns through a wide range of channels including print and digital
- Manage both reputation and product PR
- Ensure that PR is incorporated in marketing plans and budgets
- Act as a key link between Communications and Marketing
- Deliver tangible results according to agreed KPIs (top stories, key mentions, press cuttings, SoMe mentions, reputation score etc.)
- Utilise Arla’s marketing and communication efforts in the best way – integrate platforms and speak with one Arla voice
- Minimum of ten years of relevant experience in consumer and corporate PR from in-house or agency – ideally experience of working in FMCG, food, health or well-being sectors
- Solid track record of building corporate brands driven by consumer PR
- Experience and mindset of integrated communications and campaigns
- Outstanding and proactive communicator both written and orally
- Good ability to work in and foster a FMCG approach in an organisation that is undergoing rapid transformation
- Solid understanding of the operation of a global business and able to work in a matrix
- Significant experience of external agency management
- Strong strategic thinking and influencing skills
- Positive and can-do mindset with the bandwidth to take on many levels of content
- Planned and structured approach while being creative
- Decisive and can act with pace
- Works to tight deadlines and has a flexible approach
- Ability to handle heavy pressure, competing agendas and ambiguity
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PR Manager employer: Ellwood Atfield
Contact Detail:
Ellwood Atfield Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager
✨Tip Number 1
Familiarise yourself with Arla's brand values and recent PR campaigns. Understanding their messaging and target audience will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of Arla, especially those in the communications or PR departments. They can provide valuable insights into the company culture and expectations for the PR Manager role.
✨Tip Number 3
Stay updated on the latest trends in FMCG and food PR. Being able to discuss current industry developments and how they relate to Arla's strategy will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare examples of successful PR campaigns you've led in the past, particularly those that involved collaboration with multiple teams or external agencies. This will showcase your relevant experience and strategic thinking skills.
We think you need these skills to ace PR Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the PR Manager position at Arla. Tailor your application to highlight your relevant experience in consumer and corporate PR, especially within the FMCG or food sectors.
Craft a Compelling CV: Your CV should clearly showcase your ten years of relevant experience, focusing on your achievements in building corporate brands through PR. Use quantifiable results to demonstrate your impact, such as successful campaigns or improvements in brand awareness.
Write a Strong Cover Letter: In your cover letter, express your passion for the food industry and your understanding of Arla's values. Highlight specific examples of how you've successfully managed PR projects and integrated communications in previous roles, aligning them with Arla's goals.
Proofread and Edit: Before submitting your application, carefully proofread your CV and cover letter. Ensure there are no spelling or grammatical errors, and that your documents are well-structured and easy to read. A polished application reflects your attention to detail, which is crucial for a PR role.
How to prepare for a job interview at Ellwood Atfield
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Arla and its brands like Castello and Lurpak. Understand their values, mission, and recent campaigns. This will help you demonstrate your genuine interest and show how your experience aligns with their goals.
✨Showcase Your PR Success Stories
Prepare specific examples of successful PR campaigns you've led in the past. Highlight your strategic thinking, creativity, and ability to deliver tangible results. Use metrics to quantify your achievements, as this will resonate well with the interviewers.
✨Demonstrate Integrated Communication Skills
Since the role requires a strong understanding of integrated communications, be ready to discuss how you've successfully collaborated with marketing teams and external agencies. Share examples that illustrate your ability to create cohesive campaigns across various channels.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to handle pressure. Think about how you would manage competing agendas or navigate ambiguity in a fast-paced environment. Practising these scenarios can help you respond confidently.
