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- Tasks: Craft and share compelling stories through strategic media communications.
- Company: Join a leading trade association driving innovation in a major UK industry.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and networking.
- Why this job: Make an impact by shaping narratives that highlight industry success and innovation.
- Qualifications: Strong media relations experience, ideally in regulated sectors or agencies.
- Other info: Collaborate with industry leaders and engage with diverse media audiences.
The predicted salary is between 36000 - 60000 £ per year.
This leading trade association represents one of the UK’s most high-profile and regulated global industries. Their sector is a major contributor to the UK economy with an inspiring story around people, innovation, science, and UK economic success.
As part of the Media Relations team, you will be responsible for crafting and sharing this story through proactive and strategic communications as well as impactful use of digital channels. Reporting to the Head of Media Relations, you will be responsible for:
- Implementing a media relations strategy by turning complex evidence into compelling stories to deliver across national and trade print, broadcast, publications, and engaging with digital and social media.
- Driving a proactive campaigning approach to media relations activities through planned programmes and activities underpinning key industry policy agendas.
- Developing clear positions, case studies, and story concepts, turning content and evidence into compelling messages and stories.
- Building and developing strong personal relationships with the media at a national and regional level across consumer, trade, and specialist channels—including sector specialists, business, and political journalists/editors.
- Working closely with the trade association's members and Board to ensure their support and advocacy of the media relations strategy, programmes, and approaches.
- Ensuring expert spokespeople are appropriately trained to engage effectively with a wide range of media audiences.
- Driving the digital presence as a vital, current, and engaging information source for multiple audiences to benefit engagement campaigns.
- Possessing strong media relations experience, ideally gained within a highly regulated sector or within an agency environment.
- Having strong skills in driving proactive stories across multiple channels with the ability to quickly understand a complex sector with highly technical stakeholders.
- Having an excellent understanding of working in a complex regulatory environment.
- Maintaining good networks with relevant media groups at national and regional levels: print, broadcast, and digital, and the ability to develop meaningful relationships with them.
- Being a team player and collaborator, working effectively with colleagues across the organization, members, and external stakeholders.
- Being a clear communicator with the ability to engage and inspire others.
To apply for this position, please click on the 'Apply for this Role' button and submit your CV, ensuring you quote JO-1511-3192 in the subject line of your application.
Media Relations Manager employer: Ellwood Atfield
Contact Detail:
Ellwood Atfield Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Relations Manager
✨Tip Number 1
Familiarise yourself with the trade association's mission and recent initiatives. Understanding their core values and current projects will help you tailor your conversations and demonstrate genuine interest during networking opportunities.
✨Tip Number 2
Engage with industry-related media outlets and journalists on social media platforms. Building relationships with key media figures can give you insights into what they are looking for and how to pitch your ideas effectively.
✨Tip Number 3
Attend industry events, webinars, or conferences where you can meet professionals in the field. Networking in person can create lasting impressions and open doors for future collaborations or recommendations.
✨Tip Number 4
Stay updated on current trends and challenges within the sector. Being knowledgeable about the latest developments will not only enhance your discussions but also position you as a credible candidate who understands the complexities of the industry.
We think you need these skills to ace Media Relations Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Media Relations Manager position. Tailor your application to highlight how your skills and experiences align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your media relations experience, particularly in regulated sectors. Use specific examples of past campaigns or projects where you turned complex information into engaging stories, as this is crucial for the role.
Write a Strong Cover Letter: In your cover letter, express your passion for the industry and your understanding of its complexities. Highlight your ability to build relationships with media professionals and your experience in driving proactive media strategies.
Follow Application Instructions: When submitting your application, ensure you quote JO-1511-3192 in the subject line as instructed. Double-check that all documents are included and formatted correctly before hitting 'submit' on our website.
How to prepare for a job interview at Ellwood Atfield
✨Know Your Audience
Before the interview, research the trade association and its media relations strategy. Understand their key messages and the type of stories they want to tell. This will help you tailor your responses and demonstrate your alignment with their goals.
✨Showcase Your Storytelling Skills
Prepare examples of how you've turned complex information into compelling narratives in your previous roles. Be ready to discuss specific campaigns or projects where your storytelling made a significant impact.
✨Demonstrate Media Relationships
Highlight your existing relationships with journalists and media outlets. Discuss how these connections can benefit the trade association and how you plan to leverage them to enhance their media presence.
✨Be Prepared for Technical Questions
Given the highly regulated nature of the industry, be ready to answer questions about navigating complex regulatory environments. Show that you can communicate effectively with technical stakeholders and understand their needs.
