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- Tasks: Lead consumer communications, drive creativity, and shape brand engagement on a national scale.
- Company: A major UK consumer brand with significant societal impact and recognition.
- Benefits: Competitive salary, leadership opportunities, and the chance to influence a national brand.
- Other info: Dynamic role with opportunities for growth in a fast-paced environment.
- Why this job: Make a lasting impact on a well-known brand while driving modern communication strategies.
- Qualifications: Proven experience in consumer communications and strong media relationships.
The predicted salary is between 80000 - 100000 £ per year.
If you are motivated by scale, visibility, and the chance to shape how a nation engages with a brand, this role offers something genuinely distinctive. This organisation operates one of the UK’s most widely recognised consumer products, reaching millions of people every week through a vast national network. With annual revenues in the billions and a significant contribution to public good causes each year, it combines commercial scale with meaningful societal impact.
As Head of Consumer Communications, you will step into a high profile leadership role at a pivotal moment. The function has recently been reshaped and continues to evolve, creating a genuine opportunity to define its future direction. You will lead how the brand shows up in culture, driving creativity, modernising approach, and building stronger in-house capability. This is not about maintaining the status quo. It is about raising ambition, unlocking new ideas, and increasing relevance in a fast moving media landscape. This is a role with real visibility, complexity, and scope, offering the opportunity to make a lasting impact on a nationally significant brand.
Main Responsibilities- Lead and develop the consumer communications function, overseeing a team of around 10 across multiple workstreams.
- Deliver high impact, national storytelling across products, people, and purpose led initiatives.
- Drive a more modern, integrated approach to PR and social, improving creativity and effectiveness.
- Reduce reliance on agencies by building stronger in-house capability and ownership.
- Act as a senior strategic partner within the wider communications function.
- Build and maintain strong relationships with national media, securing high profile coverage across print, broadcast, and digital.
- Operate at pace, managing multiple priorities while maintaining quality and consistency.
- Lead through change, evolving team structure, capability, and ways of working.
- Proven experience leading consumer communications within a major, recognisable brand such as retail, FMCG, drinks, or similar.
- Strong track record of delivering high volume, high impact media coverage at a national level.
- Deep understanding of modern PR, including integration across social, digital, and earned media.
- Excellent media relationships across national press and broadcast.
- Creative thinker with strong storytelling instincts and the ability to generate culturally relevant ideas.
- Hands on leadership style with the ability to balance strategy and execution.
- Experience building and leading teams, improving performance, and driving pace.
- Comfortable operating in complex, evolving environments with ambiguity and change.
- Experience managing agencies, with a clear view on when to use them versus in-house delivery.
Head of Consumer Communications in London employer: Ellwood Atfield
Contact Detail:
Ellwood Atfield Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer Communications in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get that interview, let your passion shine through. Talk about your ideas for modernising consumer communications and how you can drive creativity. Remember, they want to see how you can make a real impact!
✨Tip Number 3
Do your homework! Research the company’s recent campaigns and their approach to PR and social media. Be ready to discuss how you can enhance their storytelling and build stronger in-house capabilities. This shows you’re genuinely interested and prepared.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you nail that application process. Plus, it’s a great way to show you’re serious about joining the team. Let’s get you that dream job together!
We think you need these skills to ace Head of Consumer Communications in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for consumer communications shine through. We want to see how motivated you are by the chance to shape a brand's presence in culture and engage with millions of people.
Tailor Your Experience: Make sure to highlight your relevant experience in leading consumer communications, especially within major brands. We’re looking for specific examples of high-impact media coverage you've delivered, so don’t hold back!
Be Creative: This role is all about creativity and modernising approaches, so don’t be afraid to showcase your storytelling instincts. Share any culturally relevant ideas or campaigns you've worked on that demonstrate your innovative thinking.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. Let’s get started!
How to prepare for a job interview at Ellwood Atfield
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understand how they engage with consumers and what makes them stand out in the market. This knowledge will help you demonstrate your passion and alignment with their mission.
✨Showcase Your Storytelling Skills
Prepare examples of high-impact storytelling you've led in previous roles. Be ready to discuss how you’ve crafted narratives that resonate with audiences and drive engagement. Highlight your creative thinking and how it can elevate the brand’s presence in culture.
✨Demonstrate Leadership Experience
Be prepared to talk about your leadership style and how you've successfully managed teams in fast-paced environments. Share specific instances where you've driven change, improved team performance, or built in-house capabilities, as this role requires a hands-on approach.
✨Build Connections with Media
Discuss your existing relationships with national media and how you've secured coverage in the past. Show that you understand the importance of these connections and how they can be leveraged to enhance the brand's visibility and impact.