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- Tasks: Lead consumer communications, drive creativity, and modernise brand engagement.
- Company: Join a major UK consumer brand with a significant societal impact.
- Benefits: High-profile leadership role with competitive salary and growth opportunities.
- Other info: Dynamic environment with the chance to make a lasting impact.
- Why this job: Shape how millions engage with a nationally recognised brand.
- Qualifications: Proven experience in consumer communications and strong media relationships.
The predicted salary is between 80000 - 100000 £ per year.
If you are motivated by scale, visibility, and the chance to shape how a nation engages with a brand, this role offers something genuinely distinctive. This organisation operates one of the UK’s most widely recognised consumer products, reaching millions of people every week through a vast national network. With annual revenues in the billions and a significant contribution to public good causes each year, it combines commercial scale with meaningful societal impact.
This is a high profile leadership role at a pivotal moment. The function has recently been reshaped and continues to evolve, creating a genuine opportunity to define its future direction. You will lead how the brand shows up in culture, driving creativity, modernising approach, and building stronger in-house capability. This is not about maintaining the status quo. It is about raising ambition, unlocking new ideas, and increasing relevance in a fast moving media landscape. This is a role with real visibility, complexity, and scope, offering the opportunity to make a lasting impact on a nationally significant brand.
Main Responsibilities- Lead and develop the consumer communications function, overseeing a team of around 10 across multiple workstreams.
- Deliver high impact, national storytelling across products, people, and purpose led initiatives.
- Drive a more modern, integrated approach to PR and social, improving creativity and effectiveness.
- Reduce reliance on agencies by building stronger in-house capability and ownership.
- Act as a senior strategic partner within the wider communications function.
- Build and maintain strong relationships with national media, securing high profile coverage across print, broadcast, and digital.
- Operate at pace, managing multiple priorities while maintaining quality and consistency.
- Lead through change, evolving team structure, capability, and ways of working.
- Proven experience leading consumer communications within a major, recognisable brand such as retail, FMCG, drinks, or similar.
- Strong track record of delivering high volume, high impact media coverage at a national level.
- Deep understanding of modern PR, including integration across social, digital, and earned media.
- Excellent media relationships across national press and broadcast.
- Creative thinker with strong storytelling instincts and the ability to generate culturally relevant ideas.
- Hands on leadership style with the ability to balance strategy and execution.
- Experience building and leading teams, improving performance, and driving pace.
- Comfortable operating in complex, evolving environments with ambiguity and change.
- Experience managing agencies, with a clear view on when to use them versus in-house delivery.
Head of Consumer Communications employer: Ellwood Atfield
Contact Detail:
Ellwood Atfield Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer Communications
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it's through interviews or networking events, let your passion shine through. They want to see the real you, not just your CV.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. You never know, they might have something in the pipeline that’s perfect for you.
✨Tip Number 4
Keep learning and adapting! The job market is always changing, so stay updated on trends in consumer communications. Check out resources on our website to sharpen your skills and make yourself stand out.
We think you need these skills to ace Head of Consumer Communications
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for consumer communications! Share why you’re excited about the role and how you can contribute to shaping the brand's future. A genuine passion can really make your application stand out.
Tailor Your CV: Make sure your CV reflects the key skills and experiences mentioned in the job description. Highlight your leadership experience and any relevant achievements in consumer communications. We want to see how you’ve made an impact in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to connect your background with the responsibilities of the role. Be creative and show us how you can drive modern, integrated approaches to PR and social media.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Ellwood Atfield
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understand how they engage with consumers and what makes them stand out in the market. This knowledge will help you articulate how you can contribute to their vision and drive consumer communications.
✨Showcase Your Storytelling Skills
Prepare examples of high-impact storytelling you've led in previous roles. Be ready to discuss how you’ve crafted narratives that resonate with audiences and how you can apply those skills to elevate the brand’s presence in culture. Highlight your creative thinking and ability to generate culturally relevant ideas.
✨Demonstrate Leadership Experience
Be prepared to talk about your leadership style and how you've successfully managed teams in fast-paced environments. Share specific instances where you've improved team performance or navigated change effectively. This will show that you can lead the consumer communications function with confidence.
✨Build Connections with Media
Discuss your existing relationships with national media and how you've secured high-profile coverage in the past. If possible, mention any innovative PR strategies you've implemented that have resulted in significant media attention. This will demonstrate your capability to enhance the brand's visibility across various platforms.