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- Tasks: Lead communications and marketing strategies for IWM, enhancing public engagement and brand visibility.
- Company: Join Imperial War Museums, a leading authority on conflict and its impact on society.
- Benefits: Enjoy a creative work environment with opportunities for professional growth and collaboration.
- Why this job: Be part of a mission to transform perceptions of war while working in a dynamic team.
- Qualifications: Proven experience in communications and marketing leadership, with a track record of delivering results.
- Other info: This role is pivotal during IWM's centenary year, making it an exciting time to join.
The predicted salary is between 43200 - 72000 £ per year.
We are hiring an Assistant Director, Communications and Marketing to join the team at the creative heart of the museums, working across all five branches. You will play a central role in developing and implementing an integrated communications and marketing strategy aimed at transforming the way IWM engages with the public. IWM exists to help people understand the causes, course, and consequences of war from the 20th Century up to the present day. As one of the world’s leading authorities on conflict and its impact on people’s lives, their collections are filled with personal accounts, experiences, and inspiring stories.
The new Assistant Director will be a key part of the team that markets one of London’s top visitor attractions, the Churchill War Rooms. They will work to ensure the success of other branches and maintain IWM's relevance today. IWM seeks a creative communications and marketing leader with a proven track record of delivering results, managing a high-performing team, and providing strategic leadership. Reporting to Gill, the role's purpose is to lead the development and implementation of an integrated communications and marketing strategy to help IWM change perceptions about the impact of war. Success will be measured by increased collaboration between the communications and marketing teams, broader audience reach, and highlighting IWM's work to showcase the effects of war on populations, as well as driving footfall and revenue across its key sites nationwide.
Key Duties
- Advise on communications and marketing strategy, identify issues, and contribute to overall management through the Senior Management Team.
- Chair the Editorial Board to ensure consistent messaging across IWM branches and projects and develop IWM’s voice.
- Coordinate communication of key messages across all internal and external channels.
- Develop and lead the Crisis Management strategy for IWM’s Business Plan, managing media and communication responses to incidents.
- Lead media partnerships and strategic PR and marketing collaborations to support branding, reputation, and income goals.
- Provide strategic direction and line management for the Head of Press and PR, the Head of Marketing, and the broader communications and marketing team.
Assistant Director, Communications and Marketing at Imperial War Museums employer: Ellwood Atfield
Contact Detail:
Ellwood Atfield Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Director, Communications and Marketing at Imperial War Museums
✨Tip Number 1
Familiarise yourself with the Imperial War Museums' mission and values. Understanding their focus on public engagement and the impact of war will help you align your discussions during interviews with their goals.
✨Tip Number 2
Network with professionals in the museum and cultural sector. Attend relevant events or webinars to connect with individuals who may have insights into the role or the organisation, which can give you an edge.
✨Tip Number 3
Prepare to discuss your previous experience in leading communications and marketing strategies. Be ready to share specific examples of how you've successfully transformed audience engagement in past roles.
✨Tip Number 4
Research current trends in museum marketing and communications. Being knowledgeable about innovative strategies and technologies can demonstrate your commitment to evolving the IWM's approach.
We think you need these skills to ace Assistant Director, Communications and Marketing at Imperial War Museums
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Assistant Director, Communications and Marketing position. Tailor your application to highlight relevant experience and skills that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for communications and marketing, particularly in the context of cultural institutions. Mention specific examples of your past achievements and how they relate to the role at Imperial War Museums.
Highlight Leadership Experience: Since this role involves managing a high-performing team, emphasise your leadership experience in your CV. Provide examples of how you've successfully led teams, developed strategies, and achieved results in previous positions.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to think strategically about communications and marketing. Discuss any relevant projects where you developed and implemented successful strategies, particularly those that involved crisis management or audience engagement.
How to prepare for a job interview at Ellwood Atfield
✨Understand the Role and Its Impact
Before the interview, make sure you thoroughly understand the responsibilities of the Assistant Director, Communications and Marketing role. Familiarise yourself with IWM's mission and how this position contributes to transforming public engagement with their collections.
✨Showcase Your Leadership Experience
Be prepared to discuss your previous leadership roles and how you've successfully managed teams. Highlight specific examples where your strategic direction led to measurable results in communications or marketing.
✨Prepare for Crisis Management Scenarios
Given the importance of crisis management in this role, think about past experiences where you've had to manage communication during a crisis. Be ready to share your approach and the outcomes of those situations.
✨Demonstrate Your Creativity
IWM is looking for a creative leader, so come equipped with ideas on innovative marketing strategies or campaigns. Discuss how you can help change perceptions about the impact of war through engaging storytelling and effective messaging.
