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- Tasks: Create engaging email campaigns and enhance customer connections through multi-channel communication.
- Company: Join the innovative Ello Group, connecting brands with consumers.
- Benefits: Competitive salary, hybrid work model, and professional development opportunities.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Make a real impact in CRM marketing while working with top UK brands.
- Qualifications: 1 year of CRM experience and strong communication skills.
The predicted salary is between 28000 - 30000 £ per year.
Reports to: CRM Manager
Salary: £28,000 - £30,000
Hours: Full Time, 39.5 hrs per week, 8:30am - 5:30pm
Location: Hybrid, 3-day minimum in the Huddersfield office & 2 days working remotely.
Who are we?
We're the Ello Group, the people who create everlasting connections between brands and consumers. Born from the intelligence of The Dining Club Group, we provide some of the UK's biggest brands with the tools to give consumers genuinely rewarding acquisition, engagement, and loyalty schemes.
Bringing brands and consumers together is our bread and butter. Our homegrown brands tastecard, Coffee Club and Gourmet Society help people save money on the things they love without compromising on their lifestyles.
Role:
As the CRM Executive, reporting into the CRM Manager you will be responsible for providing timely, relevant and personalised customer communications through multi-channel journeys including email, push, in-app messaging, SMS, and Direct Mail. Your objective is to improve customer, client and partner acquisition, drive engagement, improve sentiment and reduce cancellation to increase customer lifetime value.
We're looking for an enthusiastic and creative CRM Executive to join the CRM team and help in supporting this journey. You will have hands-on experience in campaign planning, building, implementing and testing CRM programmes to drive positive engagement and sales acquisition. You'll be a collaborative team member and confident communicator who can engage all levels of the business to deliver our multi-channel CRM marketing strategy.
Key Skills & Experience:
- Responsible for production, delivery & performance of email campaigns to support our weekly BAU email programme.
- Ownership of briefing, building and testing email campaigns according to the CRM campaign schedule.
- Working with the Senior CRM Executive and CRM Manager to define and agree the contents of weekly emails and promotional activity.
- Working with the Product and Creative teams to ensure campaigns are on brand and in line with client requirements.
- Monitor and report on the effectiveness of CRM campaigns, providing recommendations for improvement.
- Assist in the maintenance of the CRM communications calendar to support planning and execution of campaigns to schedule.
- Ensure emails follow industry policies and best practices.
- Deliver campaigns on time whilst ensuring they are legally compliant (GDPR).
- Always ensure compliance with company policies in line with ISO 27001:2022, BS 10012:2017, ISO 50001:2018, ISO 22301:2019.
Experience Required:
- 12 months experience working within a CRM team.
- Experienced in planning and creating CRM briefs, building and executing customer engagement campaigns across email, push notifications, SMS and in-app notifications.
- Experience of handling customer data and GDPR best practices, customer segmentation and journey automations.
- Strong analytical and reporting skills to derive insight and optimise journeys against defined customer engagement KPIs.
- Adopts A/B testing frameworks to deliver incremental improvements that influence engagement KPIs and high-level commercial results such as retention rates and lifetime value.
- Strong attention to detail and can manage multiple projects against set deadlines.
- Collaborative approach to working with Marketing, Creative/Brand teams, and Customer Services teams.
- Experience with Email Service Providers such as Iterable or similar (Braze, Kalviyo, DotDigital).
At Ello, we value diversity, creativity, and collaboration. We offer competitive benefits, ongoing professional development opportunities, and a supportive work environment where your contributions are recognised and valued.
If you're ready to bring your fresh ideas and creativity into our CRM Marketing team, we would love to hear from you!
CRM Executive - Email Marketing in Huddersfield employer: Ello Group Ltd
Contact Detail:
Ello Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Email Marketing in Huddersfield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns and email marketing successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your experience with CRM tools and campaign management. Confidence is key, so know your stuff!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Ello Group.
We think you need these skills to ace CRM Executive - Email Marketing in Huddersfield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience with email marketing, campaign planning, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for CRM and how you can contribute to our team. Be sure to mention specific experiences that relate to the job description – we love a good story!
Show Off Your Analytical Skills: Since this role involves monitoring and reporting on campaign effectiveness, don’t forget to showcase your analytical skills. Include examples of how you've used data to drive decisions in past roles – it’ll make you stand out to us!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Ello Group Ltd
✨Know Your CRM Basics
Before the interview, brush up on your CRM knowledge, especially around email marketing. Understand key concepts like customer segmentation, A/B testing, and GDPR compliance. This will show that you're not just enthusiastic but also knowledgeable about the role.
✨Showcase Your Campaign Experience
Be ready to discuss specific campaigns you've worked on. Highlight your role in planning, building, and executing these campaigns. Use metrics to demonstrate their success, such as engagement rates or customer retention improvements, to make a strong impression.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions about their CRM strategies, team dynamics, and how they measure campaign success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
✨Emphasise Collaboration Skills
Since the role involves working with various teams, be sure to highlight your collaborative experiences. Share examples of how you've successfully worked with marketing, creative, or customer service teams to achieve common goals. This will demonstrate that you can thrive in their team-oriented environment.