Ellisons is the UK’s number one beauty therapy and hairdressing supplier to the professional industry. Founded in 1930, we are a well-established company with a rich history of providing high-quality products and services to our clients. Our commitment to excellence has made us a trusted name in the industry.
Overview
- We are seeking an experienced Senior CRM Marketing Executive to deliver the Ellisons customer retention and growth strategy with the Head of Digital Marketing
- Creates compelling campaigns and lifecycle automations, that resonate with target audiences, to improve open rate, click rate and conversion
- Regularly analyses data to recommend and implement performance improvement initiatives for CRM campaigns and automations
- A self-starter as well as a personable team player, who collaborates with other team members to deliver campaigns, product launches and achieve overall business goals
- Experience ideally within B2B ecommerce, and in the hair and beauty space, or a passion for this sector, is a plus
Responsibilities
- Work with Head of Digital Marketing and Senior Marketing Executive to define and deliver the promotional and educational CRM campaign calendar in line with the marketing strategy and business requirements
- Successfully create, manage and optimise engaging CRM campaigns from brief to execution
- Plan, develop and optimise data-driven, personalised, segmented customer lifecycle automations
- Build and refine different customer segmentation groups, ensuring they are targeted with the right content and promotions
- Improve customer retention and deliver incremental revenue growth with a test and learn approach
- Continually monitor and analyse CRM performance using relevant tools and reports, including Klaviyo, Google Analytics and BigCommerce, to evaluate email effectiveness, identify opportunities and deliver recommendations
- Create weekly and monthly reporting on CRM performance
- Work with key stakeholders to deliver the Ellisons loyalty scheme
- Maintain excellent database hygiene, including suppression lists, GDPR compliance, cyber security and other legal requirements, and that good working practices are adhered to
- Achieve personal, team and company KPIs, including improving email conversion, increasing average order value and revenue, and driving lifetime customer value
- Carry out any other duties, within reason, as defined by the Head of Digital Marketing
Requirements
- Strong experience in owning or supporting and delivering CRM strategies, including email, SMS and loyalty. Push is an advantage
- Clear understanding of best practices, including RFM segmentation, ESPs, with a proven track record of success
- Proficiency in using CRM tools. Experience with Klaviyo and BigCommerce is an advantage
- Customer-first mindset, commercial acumen, with excellent problem-solving skills
- Strong writing and communication skills, plus a creative flair, to deliver compelling CRM campaigns and automations
- Excellent attention to detail
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions, and able to think critically
- Confident working independently and as part of a team or project group
- Working knowledge of creative tools such as Photoshop and Canva is ideal
Join us as a Senior CRM Marketing Executive and become a vital part of a forward-thinking team dedicated to delivering innovative marketing solutions that make a real difference!
- Company pension
- Free parking
- On-site parking
Work Location: Hybrid remote in Coventry CV7 9EF
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