At a Glance
- Tasks: Manage traffic strategies and optimise campaigns for TikTok Shop's innovative marketplace.
- Company: Join the dynamic team at TikTok, a leader in social commerce.
- Benefits: Gain valuable experience in a fast-paced environment with potential for growth.
- Other info: Temporary role through a third-party agency with exciting project management opportunities.
- Why this job: Be at the forefront of e-commerce and make a real impact on user engagement.
- Qualifications: Degree in relevant fields and 2+ years in traffic operations or digital marketing.
The predicted salary is between 50000 - 60000 £ per year.
Location: London
Employment Type: Third-party Associate
Job Code: A188285
Responsibilities:
- TikTok Shop is an innovative marketplace fully integrated into TikTok, bringing together online sellers, buyers, and creators to build a seamless shopping experience.
- As a Traffic Configuration Manager, you will be responsible for platform traffic strategy, campaign traffic allocation, and ecosystem optimization across TikTok Shop.
- You will work closely with campaign, product, category, creator, and growth teams to maximize traffic efficiency, improve conversion performance, and support large-scale commercial growth initiatives.
- This role requires strong data analysis capability, logical thinking, structured problem-solving skills, and the ability to balance user experience with business objectives in a fast-paced environment.
- Develop and optimize traffic allocation strategies across TikTok Shop campaigns, channels, and business priorities to maximize GMV growth and traffic efficiency.
- Configure and manage platform traffic resources including homepage placements, campaign entry points, recommendation modules, live traffic support, and content distribution mechanisms.
- Partner with campaign, category, product, creator operations, and growth teams to support major platform campaigns, seasonal events, and brand activations.
- Monitor key traffic metrics including CTR, CVR, ROI, traffic efficiency, retention, and user engagement; identify issues and drive continuous optimization.
- Conduct in-depth data analysis to evaluate traffic performance, user behavior, and conversion funnels, translating insights into actionable operational strategies.
- Support A/B testing initiatives and traffic experiments to validate optimization opportunities and improve business performance.
Minimum Qualifications:
- Bachelor’s degree or above in Business, Economics, Data Analytics, Marketing, E-commerce, Engineering, or related fields.
- 2+ years of experience in traffic operations, growth strategy, e-commerce operations, platform strategy, digital marketing, or related functions, preferably within internet or platform companies.
- Strong analytical skills with proficiency in interpreting large datasets and identifying actionable business insights.
Preferred Qualifications:
- Familiarity with recommendation systems, traffic allocation logic, content ecosystems, or e-commerce growth mechanisms is highly preferred.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong ownership mindset with the ability to manage multiple projects simultaneously.
Traffic Configuration Manager – TikTok Shop (Third Party Associate) employer: Ellis Technologies, Inc.
As a Traffic Configuration Manager at TikTok Shop in London, you will join a dynamic and innovative team dedicated to revolutionising the e-commerce landscape. The company fosters a vibrant work culture that encourages creativity and collaboration, offering ample opportunities for professional growth and development. With a focus on data-driven strategies and a commitment to employee well-being, TikTok Shop provides a unique environment where your contributions directly impact the success of a leading global platform.
StudySmarter Expert Advice🤫
We think this is how you could land Traffic Configuration Manager – TikTok Shop (Third Party Associate)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to TikTok or e-commerce. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your traffic management strategies and data analysis prowess. This will give you an edge during interviews and show you mean business.
✨Tip Number 3
Stay updated on trends! Follow TikTok Shop and other e-commerce platforms to understand their latest features and strategies. This knowledge will help you speak confidently about how you can contribute to their growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Traffic Configuration Manager – TikTok Shop (Third Party Associate)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Traffic Configuration Manager role. Highlight your experience in traffic operations and data analysis, and don’t forget to mention any relevant projects that showcase your skills in e-commerce and digital marketing.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about TikTok Shop and how your background aligns with the responsibilities of the role. Be sure to mention specific examples of how you've maximised traffic efficiency or improved conversion performance in past roles.
Show Off Your Analytical Skills:Since this role requires strong analytical capabilities, make sure to include examples of how you've interpreted large datasets and turned insights into actionable strategies. This will show us that you can handle the data-driven aspects of the job.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Ellis Technologies, Inc.
✨Know Your Data
As a Traffic Configuration Manager, you'll need to demonstrate your analytical skills. Brush up on interpreting large datasets and be ready to discuss how you've used data analysis in past roles to drive traffic efficiency or improve conversion rates.
✨Understand the Ecosystem
Familiarise yourself with TikTok Shop's marketplace and its unique features. Be prepared to talk about how you would optimise traffic allocation strategies and support major campaigns. Showing that you understand the platform will impress your interviewers.
✨Showcase Your Problem-Solving Skills
This role requires structured problem-solving abilities. Think of examples from your previous experience where you identified issues in traffic performance and how you implemented solutions. Be ready to share these stories during your interview.
✨Collaborate Like a Pro
Since this position involves working closely with various teams, highlight your stakeholder management and cross-functional collaboration skills. Prepare examples of how you've successfully partnered with different departments to achieve common goals.
