At a Glance
- Tasks: Drive merchant recruitment and optimise their growth on TikTok Shop.
- Company: Join the dynamic TikTok team, shaping the future of e-commerce.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Fast-paced environment with exciting challenges and career advancement.
- Why this job: Be at the forefront of e-commerce innovation and make a real impact.
- Qualifications: Experience in e-commerce and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
- Tik Tok Shop - Acquisition and Incubation Manager
- Job Code: A188352
Responsibilities
About the team: Tik Tok Shop is an e-commerce platform fully integrated into Tik Tok.
- Dual-Engine
- Merchant
Acquisition: Drive the end-to-end recruitment and onboarding of high-quality merchants.
This includes sourcing and scouting merchants across EU and new market local merchants.
- Multi-Market GMV Driving & Campaign
Synergy: Take ownership of GMV targets across the 5 newly launched countries.
Incentivize onboarded merchants through platform policies and campaigns, aligning merchant supply (including sample pipelines and stock readiness) with our creator/influencer ecosystem to unlock sales velocity and maximize GMV output.
- Merchant Lifecycle Management & Incubation: Develop tailored growth tracks for different tiers of B-side merchants.
Provide data-driven insights, operational guidance, and optimization strategies to improve merchant activation rates, product conversion, and sustainable retention on the platform.
Qualifications
• Minimum qualifications
- Experience of successfully driving initiatives independently while effectively working with diverse cross-functional teams.
- Experience with Acquisition and Incubation merchants in the e-commerce space.
- Data-driven and structured thinker, combining analytical rigor with a strong focus on achieving measurable goals.
- Experience in e-commerce operations or related fields.
• Preferred qualifications
- A deep understanding of the EU e-commerce landscape is highly desirable.
- Fast learner, proactive, and resilient, able to perform and excel in fast-paced, ambiguous environments.
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