At a Glance
- Tasks: Lead exciting TikTok Shop campaigns and drive brand growth through innovative strategies.
- Company: Join a dynamic team at TikTok, shaping the future of social commerce.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Collaborate with top brands and creators in a vibrant, fast-moving industry.
- Why this job: Make an impact in the fast-paced world of digital marketing and e-commerce.
- Qualifications: Degree in relevant fields and experience in e-commerce or digital marketing.
The predicted salary is between 40000 - 50000 £ per year.
The UK Campaign Team plans and executes various mega campaigns in the UK market. Leveraging influencer collaborations, product promotions, and marketing activities, we drive overall GMV growth, merchant development, and user engagement in the UK market.
As a Brand Campaign Project Manager, you will lead end-to-end strategy and execution for TikTok Shop branded campaigns, driving business growth through integrated marketing, creator ecosystem collaboration, and platform-level campaign innovation. This role requires strong strategic thinking, structured problem-solving, data analysis capability, and cross-functional collaboration skills to build scalable campaign methodologies and deliver measurable commercial impact.
Responsibilities- Lead the planning and execution of large-scale Brand campaigns across TikTok Shop markets, ensuring alignment with platform growth objectives and category priorities.
- Develop full-funnel campaign strategies covering traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimization.
- Build scalable IP methodologies, campaign frameworks, and operational playbooks to support brand incubation, category penetration, and long-term business growth.
- Partner closely with brands, agencies, MCNs, and creators to design innovative campaign concepts and content strategies that drive both brand awareness and GMV performance.
- Collaborate with cross-functional teams including Campaign, Category, Creator Operations, Marketing, Product, Strategy, and Data Analytics teams to ensure efficient execution and strong business results.
- Conduct in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion metrics; identify insights and provide optimisation recommendations.
- Analyse market trends, user behaviour, competitive landscape, and campaign performance data to identify scalable growth opportunities and improve operational efficiency.
- Manage campaign timelines, stakeholder communications, execution milestones, and risk management in fast-paced and ambiguous business environments.
- Support strategic initiatives including seasonal mega campaigns, Brand Days, industry-level marketing programmes, and platform commercial growth projects.
- Bachelor’s degree or above in Consulting, Business, E-commerce, Marketing, Communications, or related fields.
- 1+ years of experience in e-commerce, digital marketing, campaign strategy or management consulting, preferably within platform ecosystems or fast-growing internet companies.
- Strong analytical capability with the ability to translate data into actionable business insights and strategic recommendations.
- Strong logical thinking, structured problem-solving, and framework-building capabilities with excellent attention to detail.
- Proven ability to manage complex cross-functional projects and balance multiple stakeholders in fast-paced environments.
- Strong understanding of social commerce ecosystems, creator marketing, content strategy, and platform operations.
- Excellent communication, stakeholder management, and project coordination skills.
- Self-motivated, highly organised, adaptable, and results-oriented with a strong ownership mindset.
TikTok Shop - Brand Campaign Project Manager employer: Ellis Technologies, Inc.
At TikTok, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and innovation. As a Brand Campaign Project Manager in London, you will have the opportunity to lead impactful campaigns while collaborating with diverse teams and industry leaders, all within a vibrant city known for its cultural richness. We offer competitive benefits, continuous professional development, and a supportive environment that empowers you to grow your career in the fast-evolving world of social commerce.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - Brand Campaign Project Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at TikTok or similar companies. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your skills! Create a portfolio or a case study that highlights your previous campaign successes. Use data to back up your achievements – numbers speak louder than words!
✨Tip Number 3
Prepare for the interview by understanding TikTok's brand and its campaigns. Be ready to discuss how you can contribute to their growth and bring fresh ideas to the table. Research is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace TikTok Shop - Brand Campaign Project Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight your experience in e-commerce, digital marketing, and campaign management to show us you’re the right fit for the Brand Campaign Project Manager role.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about TikTok Shop and how your background aligns with our goals. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, don’t forget to include examples of how you've used data to drive decisions in past projects. We want to see how you can turn insights into actionable strategies!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Ellis Technologies, Inc.
✨Know Your Campaigns
Before the interview, dive deep into TikTok Shop's recent campaigns. Understand their strategies, successes, and areas for improvement. This will not only show your enthusiasm but also help you discuss how you can contribute to future campaigns.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data analysis in past roles. Bring examples of how you've translated data into actionable insights. This is crucial for a role that requires strong analytical capabilities, so make sure to highlight your experience with metrics and performance analysis.
✨Collaboration is Key
This role involves working with various teams and stakeholders. Share specific examples of how you've successfully collaborated across departments in previous jobs. Highlight your communication skills and ability to manage complex projects, as these are essential for success in this position.
✨Stay Ahead of Trends
Familiarise yourself with current trends in social commerce and creator marketing. Be ready to discuss how these trends could impact TikTok Shop's strategy. Showing that you're proactive about industry knowledge will impress the interviewers and demonstrate your passion for the role.
