At a Glance
- Tasks: Analyse marketing performance and connect data to real commercial outcomes.
- Company: Join TikTok's Global Business Marketing team at a pivotal moment.
- Benefits: Gain hands-on experience with industry leaders and grow your analytical skills.
- Other info: Dynamic role with opportunities to work across global markets.
- Why this job: Be at the forefront of marketing intelligence and make a tangible impact.
- Qualifications: 1+ years in media planning or marketing analytics; strong SQL and communication skills.
The predicted salary is between 30000 - 40000 £ per year.
About the Team
Global Business Marketing (GBM) at TikTok is at an inflection point. As the business evolves from establishing its brand presence to driving measurable commercial growth, the way we analyse, interpret and act on marketing performance must evolve. This role sits at the heart of that shift.
About the Role
We are looking for a sharp, media‑savvy analyst early in their career who is curious about how marketing channels work, passionate about measurement, and eager to connect performance data to real commercial outcomes. This is a marketing‑intelligence role, not a data‑engineering or technology position. It requires someone hungry to learn the craft of media and campaign measurement, comfortable working with data, and able to communicate findings clearly and confidently. Supported by experienced leaders and cross‑functional partners, the successful candidate will build genuine expertise in how a world‑class global marketing function measures and optimises its impact.
Responsibilities
- Marketing Performance Analysis: Own the day‑to‑day analysis of GBM’s performance across global and regional marketing initiatives, identifying trends and patterns that inform smarter planning and investment decisions. Support analysis that goes beyond output metrics, connecting marketing investment and activity to commercial outcomes. Support the development of media attribution frameworks that reflect GBM’s multi‑channel, multi‑market activity.
- Marketing Intelligence & Commercial Context: Surface actionable intelligence from performance data to help GBM decide where to invest and how to prioritise. Build an understanding of regional commercial priorities and translate performance data into global planning inputs. Ensure annual plans, quarterly OKRs and campaign goals are grounded in what the data actually tells us, not just what was planned.
- Measurement & Reporting Infrastructure: Maintain and govern GBM’s measurement frameworks, ensuring consistent KPIs, reporting cadences and performance standards across hub and regional teams. Partner with MarTech to maintain dashboards and reporting tools that give marketing leaders clear visibility of campaign and channel performance against commercial goals. Standardise how media and marketing performance is reported across GBM, reducing inconsistency and building a common language for what good looks like.
- Cross‑Functional & Stakeholder Support: Work closely with regional S&O leads, finance partners, MarTech and GBM hub teams to ensure performance data and insights flow in the right direction at the right time. Prepare QBR documentation, leadership presentations and strategic planning materials with clean, well‑structured analytical inputs. Act as a trusted analytical resource for the GBM leadership team, bringing media and marketing rigour to workstreams that need it.
Minimum Qualifications
- 1+ years of experience in media planning, marketing analytics, campaign performance, marketing operations or a related role, with agency, brand side or consulting experience all welcome.
- Analytically minded, comfortable working with data, building basic frameworks and translating numbers into a clear story.
- Strong SQL skills with the ability to explore, transform and validate data independently; proficiency in Python for advanced analysis; experience with A/B testing and experimental design.
- Proficiency in building visualisations and reports using tools like Looker, Tableau or similar.
- Highly organised and detail‑oriented, able to manage multiple workstreams and deadlines without dropping the ball.
- Clear communicator, written and verbal, able to present findings in a way that is easy to understand and act on.
Preferred Qualifications
- Genuine curiosity about media and marketing channels, wanting to understand how they work and how to measure what they deliver.
- Commercially oriented, thinking about marketing in terms of outcomes rather than outputs.
- Exposure to or interest in B2B marketing environments or commercial go‑to‑market models.
- Familiarity with OKR frameworks, planning cycles or reporting processes.
- Some exposure to media attribution or marketing performance measurement, even at an introductory level.
- Experience or interest in working across multiple markets or cultures.
Media & Marketing Insights Analyst, GBM employer: Ellis Technologies, Inc.
At TikTok, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Media & Marketing Insights Analyst, you'll have the opportunity to grow your skills in a supportive environment, working alongside experienced leaders who are dedicated to your professional development. With a focus on innovation and collaboration, our London office offers a vibrant atmosphere where your contributions directly impact our global marketing strategies, making this a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Media & Marketing Insights Analyst, GBM
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your analytical abilities and understanding of marketing channels. This can really set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to media and marketing analytics. Be ready to discuss how you’ve used data to drive decisions in past roles or projects.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Media & Marketing Insights Analyst, GBM
Some tips for your application 🫡
Show Your Curiosity:We want to see your passion for media and marketing! In your application, share examples of how you've explored these areas. Whether it's a project, a course, or just something you read, let us know what excites you about the industry.
Be Data-Driven:Since this role is all about connecting data to commercial outcomes, make sure to highlight any experience you have with data analysis. Talk about tools you've used, like SQL or Python, and how you've turned numbers into actionable insights.
Communicate Clearly:We love clear communicators! When writing your application, focus on presenting your ideas in a straightforward way. Use simple language to explain complex concepts, and don’t forget to showcase your ability to tell a story with data.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you're serious about joining our team!
How to prepare for a job interview at Ellis Technologies, Inc.
✨Know Your Numbers
Make sure you brush up on your SQL skills and be ready to discuss how you've used data in previous roles. Be prepared to explain how you can translate complex data into clear insights, as this role is all about connecting performance data to commercial outcomes.
✨Show Your Curiosity
Demonstrate your genuine interest in media and marketing channels during the interview. Share examples of how you've explored these areas in the past or any projects where you’ve measured campaign performance. This will show that you're not just looking for a job, but are eager to learn and grow in the field.
✨Prepare for Scenario Questions
Expect questions that ask you to analyse hypothetical marketing scenarios or data sets. Practice articulating your thought process clearly and confidently, as this will showcase your analytical mindset and ability to make data-driven decisions.
✨Communicate Clearly
Since this role requires clear communication of findings, practice summarising complex information in simple terms. Prepare to present your ideas in a structured way, whether it’s through a mock presentation or discussing your past experiences. This will help you stand out as a strong candidate who can effectively convey insights to stakeholders.
