At a Glance
- Tasks: Lead exciting TikTok Shop campaigns and drive brand growth through innovative strategies.
- Company: Join a dynamic team at TikTok, shaping the future of social commerce.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborate with top brands and creators in a vibrant, creative environment.
- Why this job: Make an impact in the fast-paced world of digital marketing and e-commerce.
- Qualifications: Degree in relevant fields and experience in e-commerce or digital marketing.
The predicted salary is between 40000 - 50000 £ per year.
The UK Campaign Team plans and executes various mega campaigns in the UK market. Leveraging influencer collaborations, product promotions, and marketing activities, we drive overall GMV growth, merchant development, and user engagement in the UK market.
As a Brand Campaign Project Manager, you will lead end-to-end strategy and execution for TikTok Shop branded campaigns, driving business growth through integrated marketing, creator ecosystem collaboration, and platform-level campaign innovation. This role requires strong strategic thinking, structured problem-solving, data analysis capability, and cross-functional collaboration skills to build scalable campaign methodologies and deliver measurable commercial impact.
Responsibilities- Lead the planning and execution of large-scale Brand campaigns across TikTok Shop markets, ensuring alignment with platform growth objectives and category priorities.
- Develop full-funnel campaign strategies covering traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimization.
- Build scalable IP methodologies, campaign frameworks, and operational playbooks to support brand incubation, category penetration, and long-term business growth.
- Partner closely with brands, agencies, MCNs, and creators to design innovative campaign concepts and content strategies that drive both brand awareness and GMV performance.
- Collaborate with cross-functional teams including Campaign, Category, Creator Operations, Marketing, Product, Strategy, and Data Analytics teams to ensure efficient execution and strong business results.
- Conduct in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion metrics; identify insights and provide optimisation recommendations.
- Analyse market trends, user behaviour, competitive landscape, and campaign performance data to identify scalable growth opportunities and improve operational efficiency.
- Manage campaign timelines, stakeholder communications, execution milestones, and risk management in fast-paced and ambiguous business environments.
- Support strategic initiatives including seasonal mega campaigns, Brand Days, industry-level marketing programmes, and platform commercial growth projects.
- Bachelor’s degree or above in Consulting, Business, E-commerce, Marketing, Communications, or related fields.
- 1+ years of experience in e-commerce, digital marketing, campaign strategy or management consulting, preferably within platform ecosystems or fast-growing internet companies.
- Strong analytical capability with the ability to translate data into actionable business insights and strategic recommendations.
- Strong logical thinking, structured problem-solving, and framework-building capabilities with excellent attention to detail.
- Proven ability to manage complex cross-functional projects and balance multiple stakeholders in fast-paced environments.
- Strong understanding of social commerce ecosystems, creator marketing, content strategy, and platform operations.
- Excellent communication, stakeholder management, and project coordination skills.
- Self-motivated, highly organised, adaptable, and results-oriented with a strong ownership mindset.
TikTok Shop - Brand Campaign Project Manager in London employer: Ellis Technologies, Inc.
At TikTok, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and innovation. As a Brand Campaign Project Manager in London, you'll benefit from unparalleled opportunities for professional growth, collaboration with industry-leading creators, and the chance to make a significant impact on our brand campaigns. Join us to be part of a forward-thinking team that values your contributions and supports your career development in the fast-paced world of e-commerce.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - Brand Campaign Project Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at TikTok or similar companies. Use platforms like LinkedIn to connect and engage with them; you never know who might help you land that interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your previous campaigns or projects. This is your chance to demonstrate your strategic thinking and creativity, which are key for the Brand Campaign Project Manager role.
✨Tip Number 3
Prepare for the interview by researching TikTok's latest campaigns and trends in social commerce. Be ready to discuss how you can contribute to their growth and bring innovative ideas to the table. Knowledge is power!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to dive into the TikTok Shop world.
We think you need these skills to ace TikTok Shop - Brand Campaign Project Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Brand Campaign Project Manager role. Highlight any relevant e-commerce or digital marketing experience, and don’t forget to showcase your analytical skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about TikTok Shop and how your background makes you the perfect fit for leading brand campaigns. Be specific about your achievements and how they relate to the role.
Showcase Your Analytical Skills:Since this role requires strong data analysis capabilities, make sure to include examples of how you've used data to drive decisions in past projects. We love seeing how you can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our team!
How to prepare for a job interview at Ellis Technologies, Inc.
✨Know Your Campaigns
Before the interview, dive deep into TikTok Shop's recent campaigns. Understand their strategies, successes, and areas for improvement. This will not only show your enthusiasm but also help you discuss how you can contribute to future campaigns.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data analysis in past roles. Bring examples of how you've translated data into actionable insights. This is crucial for a role that requires strong analytical capabilities, so make sure to highlight your experience with metrics and performance analysis.
✨Collaboration is Key
Since this role involves working with various teams and stakeholders, be ready to share examples of successful cross-functional projects you've managed. Highlight your communication skills and how you’ve navigated complex relationships to achieve campaign goals.
✨Stay Current with Trends
Familiarise yourself with the latest trends in social commerce and creator marketing. Being able to discuss current market dynamics and how they impact campaign strategies will demonstrate your industry knowledge and strategic thinking abilities.
