At a Glance
- Tasks: Analyse marketing performance and connect data to real commercial outcomes.
- Company: Join TikTok's Global Business Marketing team at a pivotal moment.
- Benefits: Gain hands-on experience with industry leaders and grow your analytical skills.
- Other info: Dynamic role with opportunities to work across global markets.
- Why this job: Be at the forefront of marketing evolution and make a tangible impact.
- Qualifications: 1+ years in media planning or marketing analytics; strong SQL and communication skills.
The predicted salary is between 30000 - 40000 £ per year.
About the Team
Global Business Marketing (GBM) at TikTok is at an inflection point. As the business evolves from establishing its brand presence to driving measurable commercial growth, the way we analyse, interpret and act on marketing performance must evolve. This role sits at the heart of that shift.
About the Role
We are looking for a sharp, media‐savvy analyst early in their career who is curious about how marketing channels work, passionate about measurement, and eager to connect performance data to real commercial outcomes. This is a marketing‐intelligence role, not a data‐engineering or technology position. It requires someone hungry to learn the craft of media and campaign measurement, comfortable working with data, and able to communicate findings clearly and confidently. Supported by experienced leaders and cross‐functional partners, the successful candidate will build genuine expertise in how a world‐class global marketing function measures and optimises its impact.
Responsibilities
- Marketing Performance Analysis
- Own the day‐to‐day analysis of GBM's performance across global and regional marketing initiatives, identifying trends and patterns that inform smarter planning and investment decisions.
- Support analysis that goes beyond output metrics, connecting marketing investment and activity to commercial outcomes.
- Support the development of media attribution frameworks that reflect GBM's multi‐channel, multi‐market activity.
- Marketing Intelligence & Commercial Context
- Surface actionable intelligence from performance data to help GBM decide where to invest and how to prioritise.
- Build an understanding of regional commercial priorities and translate performance data into global planning inputs.
- Ensure annual plans, quarterly OKRs and campaign goals are grounded in what the data actually tells us, not just what was planned.
- Measurement & Reporting Infrastructure
- Maintain and govern GBM's measurement frameworks, ensuring consistent KPIs, reporting cadences and performance standards across hub and regional teams.
- Partner with MarTech to maintain dashboards and reporting tools that give marketing leaders clear visibility of campaign and channel performance against commercial goals.
- Standardise how media and marketing performance is reported across GBM, reducing inconsistency and building a common language for what good looks like.
- Cross‐Functional & Stakeholder Support
- Work closely with regional S&O leads, finance partners, MarTech and GBM hub teams to ensure performance data and insights flow in the right direction at the right time.
- Prepare QBR documentation, leadership presentations and strategic planning materials with clean, well‐structured analytical inputs.
- Act as a trusted analytical resource for the GBM leadership team, bringing media and marketing rigour to workstreams that need it.
Minimum Qualifications
- 1+ years of experience in media planning, marketing analytics, campaign performance, marketing operations or a related role, with agency, brand side or consulting experience all welcome.
- Analytically minded, comfortable working with data, building basic frameworks and translating numbers into a clear story.
- Strong SQL skills with the ability to explore, transform and validate data independently; proficiency in Python for advanced analysis; experience with A/B testing and experimental design.
- Proficiency in building visualisations and reports using tools like Looker, Tableau or similar.
- Highly organised and detail‐oriented, able to manage multiple workstreams and deadlines without dropping the ball.
- Clear communicator, written and verbal, able to present findings in a way that is easy to understand and act on.
Preferred Qualifications
- Genuine curiosity about media and marketing channels, wanting to understand how they work and how to measure what they deliver.
- Commercially oriented, thinking about marketing in terms of outcomes rather than outputs.
- Exposure to or interest in B2B marketing environments or commercial go‐to‐market models.
- Familiarity with OKR frameworks, planning cycles or reporting processes.
- Some exposure to media attribution or marketing performance measurement, even at an introductory level.
- Experience or interest in working across multiple markets or cultures.
Media & Marketing Insights Analyst, GBM in London employer: Ellis Technologies, Inc.
At TikTok, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Media & Marketing Insights Analyst in our Global Business Marketing team, you'll benefit from unparalleled opportunities for professional growth, supported by experienced leaders who are committed to your development. Our collaborative environment encourages curiosity and innovation, making it an ideal place for those eager to make a meaningful impact in the fast-paced world of marketing analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Media & Marketing Insights Analyst, GBM in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at TikTok or similar companies. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your analytical abilities and understanding of marketing performance. This is your chance to shine beyond the CV!
✨Tip Number 3
Prepare for interviews by diving deep into TikTok's marketing strategies. Be ready to discuss how you can contribute to their goals with your unique insights and data-driven approach.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Media & Marketing Insights Analyst, GBM in London
Some tips for your application 🫡
Show Your Curiosity:We want to see your passion for media and marketing! In your application, share examples of how you've explored these areas. Whether it's a project, a course, or just something you read that sparked your interest, let us know!
Data is Key:Since this role is all about connecting performance data to commercial outcomes, make sure to highlight any experience you have with data analysis. Talk about the tools you've used, like SQL or Python, and how you've turned numbers into actionable insights.
Clear Communication Matters:We're looking for someone who can present findings clearly and confidently. In your written application, focus on how you communicate complex ideas simply. Use straightforward language and structure your thoughts logically to show us you can convey your insights effectively.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at Ellis Technologies, Inc.
✨Know Your Numbers
Make sure you brush up on your SQL skills and be ready to discuss how you've used data in previous roles. Be prepared to explain how you can transform raw data into actionable insights, as this role is all about connecting performance data to commercial outcomes.
✨Show Your Curiosity
Demonstrate your genuine interest in media and marketing channels during the interview. Share examples of how you've explored these areas in the past or any projects where you’ve measured campaign performance. This will show that you're not just looking for a job, but are eager to learn and grow in this field.
✨Communicate Clearly
Practice presenting your findings in a clear and concise manner. You might be asked to explain complex data or insights, so think about how you can simplify your explanations. Use visuals if possible, as they can help convey your message more effectively.
✨Understand the Business Context
Familiarise yourself with GBM's commercial priorities and how marketing impacts those goals. Be ready to discuss how you would approach aligning marketing performance analysis with business objectives. This shows that you understand the bigger picture and are ready to contribute meaningfully.
