At a Glance
- Tasks: Lead exciting music campaigns on TikTok and empower creators to shine globally.
- Company: Join SoundOn, a dynamic platform by TikTok revolutionising the music industry.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced, collaborative atmosphere with global reach and diverse projects.
- Why this job: Make a real impact in the music world while working with top creators and labels.
- Qualifications: 5 years in digital content or music marketing, with strong analytical and communication skills.
The predicted salary is between 50000 - 65000 £ per year.
Location: London
Employment Type: Regular
Responsibilities
SoundOn is an all‑in‑one platform powered by TikTok, designed to empower music creators through each step of their career — from TikTok integrated creation, analytics and promotion tools to global omni‑channel music distribution, from accessing a huge influencer network to monetisation of music works via ever‑evolving means. SoundOn exists to give every music creator & label the power to reach, resonate and make an impact with global audiences and "do music" their way. Join us and make an impact on the music industry!
TikTok’s all‑in‑one platform for music creators includes:
- Distribute your music globally on TikTok and all major streaming services
- Maintain 100% ownership and receive 100% royalties
- Promote your music and reach global audiences
Team Introduction
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streaming, hit charts and brand collaborations.
Campaign Management:
- Plan and execute on‑platform promotional campaigns across SoundOn EMEA’s Label Services roster, with full ownership of campaign strategy, execution, optimisation, and post‑campaign reporting.
Creator Campaigns:
- Develop and manage creator‑led promotional campaigns on TikTok, identifying content opportunities and campaign approaches that support artist and label objectives.
Catalogue Growth & Opportunities:
- Partner with the Label Services team to surface and reactivate existing titles within partner catalogues, identifying new commercial opportunities through TikTok‑led promotion.
Cross‑Market Collaboration:
- Collaborate with the Label Services team and SoundOn stakeholders across regions to identify and execute cross‑market promotional opportunities for priority releases and catalogue titles.
Performance Analysis & Insights:
- Analyse campaign performance, creator activity and conversion metrics to evaluate success, generate actionable insights and inform future campaign strategies.
Qualifications
Minimum Qualification(s):
- 5 years of experience in digital content, influencer/creator marketing, label services or the music‑related industry.
- Experience working with label partners rather than directly with artists.
- Experience planning and executing creator‑led or digital marketing campaigns on platforms such as TikTok, Instagram Reels or YouTube Shorts.
- Strong understanding of TikTok, creator ecosystems, music promotion and social media trends.
- Strong analytical skills with the ability to evaluate campaign performance and make data‑driven decisions.
- Excellent communication, stakeholder management and project management skills.
- Highly organised, self‑motivated and able to manage multiple priorities in a fast‑paced environment.
- Proficiency in English and German (verbal and written) language skills are desirable to communicate and build deep relationships with German partners.
Preferred Qualification(s):
- Experience working across multiple markets and international stakeholders.
Label Services Campaign Manager - SoundOn - London employer: Ellis Technologies, Inc.
At SoundOn, we pride ourselves on being an exceptional employer that champions creativity and innovation in the music industry. Our vibrant work culture fosters collaboration and growth, offering employees the chance to make a significant impact while enjoying comprehensive benefits and opportunities for professional development. Located in the heart of London, our team thrives in a dynamic environment that embraces diversity and empowers music creators to reach global audiences.
